January 23, 2019

Personal Branding: How to get it right in 2019

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Perhaps it go’s without saying, we all have a personal brand.  This could be described as an image, a value system, “a shadow of social posts” if you will, which we build up over time.  Whether you invest in developing this or not, it exists. So why shouldn’t you put your best foot forward and …

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January 22, 2019

How to activate your Brand this Chinese New Year

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All around the world, people are preparing for Chinese New Year (or Spring Festival). The year of the Pig: a year of fortune and luck is fast approaching this February 5th. Together with the many Australians taking part in the Chinese New Year celebrations are record numbers of tourists from Singapore, Taiwan, China and Hong …

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November 22, 2018

Embracing Diversity with Gigi Hadid

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ou would need to be living under a rock to have missed supermodel Gigi Hadid’s latest visit to Sydney for the Reebok #BeMoreHuman event. The bubbly and genetically blessed blonde was in Sydney to promote the brand.  Nonetheless, the 23 year old model (not afraid to make her opinions known) also took this opportunity to …

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May 31, 2018

The artist and the muse

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One of the great joys of any fashion moment is the story.  A good story will stay with you. It will make you see, feel or remember. Like Brigitte Bardot dancing barefoot in breton stripes in And God Created Woman. Or the great 90’s supermodels rocking “FREEDOM” 90’s style. Nonetheless, a good fashion story is …

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May 29, 2018

Launching a global campaign

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When Belgium based-iconic watch brand, Ice-Watch, were casting in Australia for their new global campaign to promote ICE sunset, they knew they were on to a good thing. Sydney was the perfect backdrop (beach, babes and boards). What more could you want? 

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