July 18, 2019

Why Data Matters: Key learnings from Koala Head of Growth & leading influencer Sally O’Neil

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The investment of marketing budget into an influencer campaign has the ability to deliver incredible results in a short amount of time. From Frank Body Scrub to the Ice-bucket challenge, the value of the influencer in creating urgency is undeniable. Theright.fit, APAC’s largest talent platform has always aimed for agility and  transparency. Therefore, allowing data …

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January 23, 2019

Personal Branding: How to get it right in 2019

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Perhaps it go’s without saying, we all have a personal brand.  This could be described as an image, a value system, “a shadow of social posts” if you will, which we build up over time.  Whether you invest in developing this or not, it exists. So why shouldn’t you put your best foot forward and …

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November 22, 2018

Embracing Diversity with Gigi Hadid

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You would need to be living under a rock to have missed supermodel Gigi Hadid’s latest visit to Sydney for the Reebok #BeMoreHuman event.  The bubbly and genetically blessed blonde was in Sydney to promote the brand.  Nonetheless, the 23-year-old model (not afraid to make her opinions known) also took this opportunity to discuss diversity …

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May 31, 2018

The artist and the muse

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One of the great joys of any fashion moment is the story.  A good story will stay with you. It will make you see, feel or remember. Like Brigitte Bardot dancing barefoot in breton stripes in And God Created Woman. Or the great 90’s supermodels rocking “FREEDOM” 90’s style. Nonetheless, a good fashion story is …

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May 29, 2018

Model/Influencer: Ice Watch

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BUDGET                                 TURNAROUND                     TALENT APPLIED                TALENT BOOKED                $800 less than a week 50 1   When Belgium based-iconic …

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