March 18, 2019

How Family-Owned Brands Can Grow With The Right Fit

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Supporting local business is bigger than ever, that’s why we are proud to work with Sydney-based and family-owned jewellery brand, Dracakis. 01. Tell us a bit about the brand? Dracakis is a family owned and run boutique jewellery store located in Sydney’s north. Having been around almost 40 years we’ve really positioned our self as …

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March 17, 2019

How Influencers Fit Into Your Social Media Strategy

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If you’re wondering how influencer marketing can fit into your social strategy, look no further. Influencer marketing is one of the most cost effective ways of marketing; earning on average $6.50 for every dollar spent, we have put together a few ways that you can incorporate influencers into your social media strategy. To bring an …

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March 13, 2019

Visual Marketing Trends in 2019

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By the end of 2018, there were more than 4 billion people using the internet. Out of that 4 billion, the total count of social media users worldwide reached over 3.1 billion people—a number that has been consistently growing by more than 13% every year. That’s more than half of the world’s entire population getting …

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March 12, 2019

What Happens When Like-Minded Talent and Brands Meet

   What Happens When Like-Minded Talent and Brands Meet   Vanessa, the Mother of two beautiful children and the editor of Child Blogger- a parenting and mummy blogger for the time poor mum who is raising kids and has a business or career,  recently had an amazing opportunity to work on her first social media …

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March 5, 2019

Creative Workshops and Influencers, a Perfect Match?

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We recently caught up with John from ClassBento to hear how they worked with influencers to promote their creative workshops. ClassBento connects users to fun, accessible and affordable workshops that bring them together with the creative community. ClassBento aims to promote better mental wellbeing within our communities with $1 from every booking being donated to Dementia …

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February 20, 2019

Demystifying Chinese Influencers

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Demystifying Chinese Influencers There is no doubt that Chinese consumers are some of the most connected and highest spending of consumers in the world. In less than a decade consumer spending has more than doubled and retail grew 8.6% in the last year, nearly double that of the US. For many international brands, gaining access …

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February 18, 2019

Insincere Influencers: How to Handle Ghosts

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Brand engagement, usually through a collaboration between a brand and social influencer or socially active brand ambassador is now arguably a mainstream marketing channel. Influencers working with a brand or agency might be paid per post with the terms of the collaboration set out in a formal agreement, however, often the engagement is informal and …

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February 18, 2019

A Conversation With Cocktail Porter.

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This week, we spoke to Cocktail Porter. Cocktail Porter is an online monthly subscription that deliver cocktail boxes designed by some of the best bartenders in the world directly to your door; with each months box changing depending on what is in season. 01. Tell us about the brand and how you got started? Cocktail …

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February 12, 2019

How To Make The Most Out Of Working With An Influencer

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It is no longer news that influencer marketing is currently one of the fastest online customer-acquisition methods. Yet, many brands are struggling to leverage influencer collaborations for business growth.

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February 12, 2019

How Influencers Can Work For Small Brands

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Influencer Marketing for Small Business — Step by Step

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