July 16, 2019

Leading female fashion brand contra collab to launch their new range

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Brief:   Kholo is a women’s clothing brand with luxury clothing and a couture style embellishment. Perfect for evening wear, cocktails and weddings. They were looking for female models/influencers sizes 6 to size 26 to showcase items from their new range. Their aim – create beautiful content, showcase the inclusivity and size range available, and generate …

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July 16, 2019

Koala Mattresses find micro influencers the easy way

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Brief:   Koala Mattress is Australia’s iconic sleepy marsupial and mattress. Not only do theright.fit provide models & actors for their cheeky print and billboard campaigns, and top tier influencers for paid engagements, but our micro influencers work with the brand in a contra capacity. For this campaign, Koala were looking for Australian influencers to post …

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July 10, 2019

How Twisted Frozen Yoghurt launched their new probiotic offering using contra gifting

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Brief:   When launching a new product in a crowded market like icecream & sorbets, getting product in customers hands to fall in love with it is so important for a brand. But gone are the days of sampling in supermarket, you can now do this in the virtual world, by giving your product to relevant …

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July 10, 2019

Vegan and cruelty free makeup? Yes please!

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Brief:   Hanami is an Australian made cosmetics brand that’s proudly certified vegan and cruelty free. They were looking for female influencers age 25-35 with minimum 10k followers to generate content to share on their socials, such as styled shots of hands wearing Hanami polish, holding an object  shots or selfies holding/applying their product, flat lays of …

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July 10, 2019

Sydney restaurant builds hype & UCG with influencer gifting

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Brief:   The Smoking Panda, a CBD bar & restaurant was looking to drive traffic into their venue in Sydney and get some great user generated content from influencers. They posted an offer in our contra directory, offering influencers with over 10k followers to come and dine in exchange of an Instagram post tagging @thesmokingpanda The …

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July 9, 2019

Engagement Rates: What it is and why does it matter?

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If you’ve ever engaged or thought about engaging in digital marketing then the words “Engagement Rates” would have popped up at some stage. But what exactly do we mean by Engagement Rate (ER)? Glad you asked! ER is a vital social media metric enabling brands and agencies to measure the effectiveness of influencer actions and better …

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July 9, 2019

Tourism Content: Visit Western Australia with Qantas

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Following the success of the Meet the Makers Campaign (See here). Qantas was keen to roll-out more content. This time, promoting Western Australia tourism. They posted a job on theright.fit seeking two actors aged between 30-40 who would be comfortable playing a couple over a six day shoot in WA. With over 9000 creative talent on theright.fit. …

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July 7, 2019

When Telstra needed a real surfer & fitness expert, theright.fit steps in

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Telstra were on the hunt for some authentic talent to help educate customers on the wonders of 5G. A real surfer and a real fitness expert explaining the benefits of 5G in their language. A great idea, beautifully executed with the help of our talent community. Telstra, Australia’s leading provider of mobile & home phones, broadband …

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June 19, 2019

Booking 18 creative talent in a foreign market

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  BUDGET                 TURNAROUND                   TALENT APPLIED                TALENT BOOKED                                          $15700            …

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June 11, 2019

From the corporate world to the small screen: Lee Wok on becoming an Actor in Singapore

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Actor and model, Lee Wok shares his story, experiences,  journey in becoming an actor in Singapore together with his future plans See how Lee changed his career from a long time business manager to actor. 01. Describe your journey in a nutshell: I’ve always had acting on the back burner most of my life.  I took …

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