August 13, 2018

MORE FOR LESS

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Picture this. You eat a huge lunch at home: a roast, sides, salad and dessert – the works. Five minutes later you head out, sit down at a local café and order a giant ice cream sundae. But you can’t fit it in. You’ve filled your stomach with too much lunch and your timing is …

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August 13, 2018

7 KPIs for your influencer checklist

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Although marketers understand and experience the benefits of using influencers, they still struggle to measure return on investment. In fact, according to ‘The State of Influencer Marketing’ report by Linqia, 78% of marketers see calculating ROI as their top influencer marketing challenge. As influencer marketing evolves, we are more than likely to see standard KPIs …

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August 10, 2018

RIGHT CONTENT, RIGHT CHANNEL

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Video and photography is an incredible way to boost business and connect with audiences on a more personal, human level. But once you’ve created your video, it’s important to make sure it’s distributed on the right channels, in the right format. People’s behaviour differs greatly from channel to channel, so what works well on YouTube …

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August 9, 2018

The power of Influencers

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What if I told you, that you had the power to transform the thoughts & educate hundreds of thousands of people by just clicking a button on your phone? Would you re-consider your approach to social media?

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August 8, 2018

WHY TALENT MATTERS

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So you’re considering hiring professional talent for your project. But your cousin Joe, who doesn’t know the difference between a wide angle and a telephoto lens, says he can do the job for an eighth of the price. He’s not the best, but he’s convenient. Why should you hire a specialist instead of cheap and …

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August 6, 2018

How To Launch A Start-Up, From Someone Who Already Has (Twice!)

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When marie claire partnered with business-education company Tech Ready Women for a two-day masterclass, our mission was to help women reach their full potential. Below, founder and CEO of theright.fit Taryn Williams talks us through the secret to her success.

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August 6, 2018

INFLUENCER MARKETING – IT’S NOT JUST ABOUT INSTAGRAM

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There’s one thing that’s for certain, the flocking of brands to influencers to help sell their products and services to engaged audiences isn’t going to stop anytime soon. In fact, influencer marketing campaigns are becoming a central driving force for brands who are looking to improve their digital engagement and even bottom-line sales figures. However, …

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August 3, 2018

TOP 10 INSTAGRAM PHOTOGRAPHERS YOU NEED TO FOLLOW

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Everyone knows it’s true. Not all photographers are created equal. Granted, there are plenty of every-day folk and even Instagram influencers who fancy themselves talented enough to claim the title of “photographer”. But the truth is, just because they’ve generated a healthy amount of followers on the platform, it takes a truly talented eye to …

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July 27, 2018

Vanessa Almendrades , Child Blogger shows a glimpse of her Influencer life

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I never started my blog with the intention of becoming an “influencer”. That word didn’t even exist when I launched my Instagram page and blog in 2014. i began my journey when I fell pregnant with my first child and at the time I did not have any friends of mine who had kids, so …

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July 25, 2018

Millennial guide from Stephanie Turek on how to make your Instagram stand out from everyone else

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These days, it seems like everyone and their dog (literally) has an Instagram account. Whether it’s fashion, food or fitness, there are so many niches and bloggers that it’s hard to keep up and more importantly make your mark in the digital scope and stand out from everyone else. In fact, just last month of …

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