Author: theright.fit

Picture this. You eat a huge lunch at home: a roast, sides, salad and dessert – the works. Five minutes later you head out, sit down at a local café and order a giant ice cream sundae. But you can’t fit it in. You’ve filled your stomach with too much lunch and your timing is …

Although marketers understand and experience the benefits of using influencers, they still struggle to measure return on investment. In fact, according to ‘The State of Influencer Marketing’ report by Linqia, 78% of marketers see calculating ROI as their top influencer marketing challenge. As influencer marketing evolves, we are more than likely to see standard KPIs …

Video and photography is an incredible way to boost business and connect with audiences on a more personal, human level. But once you’ve created your video, it’s important to make sure it’s distributed on the right channels, in the right format. People’s behaviour differs greatly from channel to channel, so what works well on YouTube …

What if I told you, that you had the power to transform the thoughts & educate hundreds of thousands of people by just clicking a button on your phone? Would you re-consider your approach to social media?

So you’re considering hiring professional talent for your project. But your cousin Joe, who doesn’t know the difference between a wide angle and a telephoto lens, says he can do the job for an eighth of the price. He’s not the best, but he’s convenient. Why should you hire a specialist instead of cheap and …

When marie claire partnered with business-education company Tech Ready Women for a two-day masterclass, our mission was to help women reach their full potential. Below, founder and CEO of theright.fit Taryn Williams talks us through the secret to her success.

There’s one thing that’s for certain, the flocking of brands to influencers to help sell their products and services to engaged audiences isn’t going to stop anytime soon. In fact, influencer marketing campaigns are becoming a central driving force for brands who are looking to improve their digital engagement and even bottom-line sales figures. However, …

Everyone knows it’s true. Not all photographers are created equal. Granted, there are plenty of every-day folk and even Instagram influencers who fancy themselves talented enough to claim the title of “photographer”. But the truth is, just because they’ve generated a healthy amount of followers on the platform, it takes a truly talented eye to …

I never started my blog with the intention of becoming an “influencer”. That word didn’t even exist when I launched my Instagram page and blog in 2014. i began my journey when I fell pregnant with my first child and at the time I did not have any friends of mine who had kids, so …

These days, it seems like everyone and their dog (literally) has an Instagram account. Whether it’s fashion, food or fitness, there are so many niches and bloggers that it’s hard to keep up and more importantly make your mark in the digital scope and stand out from everyone else. In fact, just last month of …