June 12, 2018

5 Tips for a Successful Influencer Marketing Strategy

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Influencer marketing is like a hybrid of new and old marketing tools. Simply put, it’s taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The idea of influencer marketing has become a lot more present with the rise of social media influencers and celebrities and brands are …

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June 12, 2018

The power of social media amplification for business

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If you post something on a social media platform and no one engages with it, is it really of value to your brand? Creating content for the sake of having something there is a surefire way to turn killer posts into filler posts. Yes, “always on” social channels are hard to feed, but you don’t …

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June 7, 2018

How to Work Out Like a Supermodel

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We all want to look like supermodels, but that’s only possible if we work out like them, which means regularly and quite intensely. However, this may sound hard, although it really isn’t, especially if you develop a sound workout plan and stick to it. Having this in mind, we’ve decided to give you some advice …

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June 7, 2018

Myriad: why we use influencers for our events

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We recently sat down with Brittany Bloomer, Head of Marketing at Myriad, to get her views on utilising The Right Fit for their latest event which took place in two destinations – Australia and the USA.  Tell us about the event, the idea, and how it got started? Martin Talvari, Founder & CEO of Myriad …

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June 4, 2018

Making it work: Influencer marketing for small businesses

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So how does a small, new business competing with the large ones who seem to have an endless advertising budget get out there so people know who you are and what you offer? Our new dating site DateMyFriend has been in development for the last 2 years and only fully launched 8 months ago. So once the website was …

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May 30, 2018

A model example of how to grow a business

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Customer feedback and a focus on winning repeat buyers are key ways to grow the size of a small business, according to entrepreneur Taryn Williams. The award-winning founder of WINK Models and The Right Fit highlighted the importance of knowing your customers in order to boost sales in the new podcast series, Mentor Next Door, from Xero …

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May 29, 2018

Extra-fraudinary influencers and fake followers

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In the wake of recent media buying scandals and concerns around production budgets and spends, transparency of media and production buying and the effectiveness of advertisers’ investments in these services is becoming increasingly important and frequently scrutinised.

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May 25, 2018

Mumbrella360 2018 program revealed

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Mumbrella360 program revealed featuring the brand behind Fearless Girl, Microsoft search leader, New Corp Australasia boss and more. The full program for Australia’s largest media and marketing conference, Mumbrella360, is now available and includes the boss of News Corp Australiasia, the brand behind the globally acclaimed ‘Fearless Girl’, one of Microsoft’s leading search and AI …

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May 24, 2018

How to pitch yourself to brands

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Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where only those with quick, compelling pitches survive.

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May 23, 2018

An Industry Guide on What to Pay

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One of the top questions we are asked is “What should I charge, or as a client, what should I pay?” The question comes from seasoned veterans of the industry and newbies alike. We have put together some standard industry guide rates to help you set your budget for your next project. We understand keeping …

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