February 12, 2019

How Much Should I Pay Influencers?

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Influencer marketing is now one of the fastest growing channels for brands to connect with their target market – outpacing organic search, email marketing, and paid search etc.  As such, marketers are now seeking for suitable methods to come up with the right budget for their influencer marketing campaigns.

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February 12, 2019

Why Diversity In Your Cast Matters

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Previously, the entertainment word has suffered from a lack of representation of the available cultures in the world. However, the story is changing as more producers and directors are casting people to showcase cultures and habits from diverse area of the world.

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February 12, 2019

How To Cast The Right Crew For Your Content

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Whenever you want to make a film or movie, it is important that you get a great crew to execute your vision. The amount of people you need varies greatly with the complexity of the job. You may need a two-man crew, or you may use more people for your video content.

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February 12, 2019

How To Kick Start Your Acting Career

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Acting is a very lucrative career and so it attracts a lot of people. Men and women who want to be in the limelight, become popular and make lots of money are daily searching for the big break. They attend auditions after auditions, in order to make their acting dreams come true.

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February 7, 2019

Johnnie Walker

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BUDGET TURNAROUND TALENT APPLIED TALENT BOOKED The Brief Johnnie Walker, the most widely distributed brand of blended Scotch whisky in the world, was looking promote their new cocktails in collaboration with some of Australia’s leading restaurants. They wanted influencers with over 15k followers who had an interest in entertainment, great food and a love for …

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February 6, 2019

Goodness Beauty

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BUDGET TURNAROUND TALENT APPLIED TALENT BOOKED The Brief Goodness Natural Beauty Lab, the vegan skincare brand, needed influencers for their cruelty-free Christmas campaign. They wanted Australian beauty influencers with a strong social following to encourage consumers to switch from animal tested products to something that is both good for their skin and the planet. The …

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February 6, 2019

Vitamix

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BUDGET TURNAROUND TALENT APPLIED TALENT BOOKED The Brief Vitamix has a vision to improve the vitality of people’s lives and liberate the world from conventional food and beverage preparation. Their marketing team was looking for an influential talent in the food space with a social following over 20k to lead a campaign for their new …

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February 5, 2019

Cadbury

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BUDGET TURNAROUND TALENT APPLIED TALENT BOOKED The Brief Absolute Content needed a male and 2 female actors to play party guests in a TVC for client Cadbury. The brief specifically called out for good-looking over 45 year old actors from diverse cultural backgrounds. The Solution The Absolute Content team were able use the messaging tools …

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February 5, 2019

“There is no going back” The life of a travel blogging family

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Our passion was and always will be travel. I guess we just needed to find a way to be able to afford it.

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February 5, 2019

Menulog

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BUDGET TURNAROUND TALENT APPLIED TALENT BOOKED The Brief Online food delivery service, Menulog, came to theright.fit with what many would call an impossible brief: source and book a professional videographer then have them shoot an attempt at the #mannequinchallenge with the entire office in less than 24hrs start to finish! The Solution The team at …

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