July 9, 2019

Engagement Rates: What it is and why does it matter?

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If you’ve ever engaged or thought about engaging in digital marketing then the words “Engagement Rates” would have popped up at some stage. But what exactly do we mean by Engagement Rate (ER)? Glad you asked! ER is a vital social media metric enabling brands and agencies to measure the effectiveness of influencer actions and better …

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July 9, 2019

Tourism Content: Visit Western Australia with Qantas

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Following the success of the Meet the Makers Campaign (See here). Qantas was keen to roll-out more content. This time, promoting Western Australia tourism. They posted a job on theright.fit seeking two actors aged between 30-40 who would be comfortable playing a couple over a six day shoot in WA. With over 9000 creative talent on theright.fit. …

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July 7, 2019

When Telstra needed a real surfer & fitness expert, theright.fit steps in

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Telstra were on the hunt for some authentic talent to help educate customers on the wonders of 5G. A real surfer and a real fitness expert explaining the benefits of 5G in their language. A great idea, beautifully executed with the help of our talent community. Telstra, Australia’s leading provider of mobile & home phones, broadband …

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June 19, 2019

Booking 18 creative talent in a foreign market

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  BUDGET                 TURNAROUND                   TALENT APPLIED                TALENT BOOKED                                          $15700            …

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June 11, 2019

From the corporate world to the small screen: Lee Wok on becoming an Actor in Singapore

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Actor and model, Lee Wok shares his story, experiences,  journey in becoming an actor in Singapore together with his future plans See how Lee changed his career from a long time business manager to actor. 01. Describe your journey in a nutshell: I’ve always had acting on the back burner most of my life.  I took …

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June 8, 2019

Finding dog obsessed influencers the easy way

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Are you a dog-obsessed influencer that loves to spoil your fur-baby? Do your followers lose their minds every time you post about your dog? That’s basically the brief of the campaign we were recently sent.  Bright Star Buddies were looking to collaborate with a diverse range of influencers who have big, fun and colorful personalities. …

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June 7, 2019

Mummy bloggers + socially responsible baby brand = Bliss

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Be Bliss Baby positions itself as a socially responsible company providing reusable cloth nappies to the growing eco-conscious Mummy Market. However, the features don’t stop there. Be Bliss Baby is both stylish and functional allowing Mum’s to turn an every day product into a fashion statement.   Be Bliss Baby were searching for mummy influencers …

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May 20, 2019

“The fashion & modelling industry has given me so much to be thankful for.” – Amanda Dyer

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We recently spoke with Amanda Dyer, she told us about her journey as a high-fashion international model, entrepreneur and new beginnings with her family in Sydney. 01. Describe your journey in a nutshell: I started modelling from a young age and grew up working in cities like Tokyo, Paris, Milan & New York. I was …

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May 17, 2019

Article 13: What is it, and what do you need to know about social media copyright?

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Earlier this year, the European Parliament voted in favour of Article 13; a copyright law that will dramatically impact the global digital content industry. Anyone putting content onto social platforms anywhere in the world, from broadcasters to brands, music labels to influencers, everyone will be affected by this law and the resulting changes to social …

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May 17, 2019

How CIIARA Boutique is Empowering Women and Creating Social Change

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Empowered women. Self-expression. Love for life. This is what CIIARA is all about. They are a new Australian boutique label for the stylish and socially conscious woman, with each garment purchased helping to change the lives of women around the world. This is done through the use of their blog and also connecting with charities to actively help create …

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