The Power of Tried & True Content
Before we dive into specific content ideas, let's talk about why these concepts continue to thrive. Research shows that audiences crave familiarity. A 2023 survey by HootSuite found that 67% of social media users engage more with content that feels relatable and authentic, which often includes classic formats like monthly roundups, how-tos, and personal recommendations. This desire for connection means that, while the packaging might change, the core ideas remain as powerful as ever.
Platforms like Instagram, TikTok, and YouTube all have their unique ecosystems, but one common thread is the success of consistent, reliable content. For instance, TikTok's algorithm favours repeatable content that encourages engagement, such as series or themes that users can anticipate and look forward to. Similarly, Instagram’s algorithm rewards content that fosters interaction, making classic content ideas not just relevant, but also essential for growing your reach.
1. Monthly Favourites
One of the most enduring content formats is the “Monthly Favourites” series. This concept is simple: creators share their top picks for the month, whether it's books, movies, music, or even favourite meals. It’s a fantastic way to build a deeper connection with your audience by sharing personal preferences and experiences.
The key to keeping this content fresh is to use dynamic formats. On Instagram, you might use a combination of carousel posts and Stories to create an interactive experience. On TikTok, consider a short video that compiles your monthly favourites in a visually engaging way. By updating the format while maintaining the core idea, you can ensure this classic content remains impactful.
2. "Tips & Tricks" Series
Another tried-and-true content idea is the “Tips & Tricks” series. This format allows creators to share their expertise in a particular area, whether it's photography, editing hacks, or even life advice. The beauty of this content is its versatility—it can be as short as a quick tip on Instagram Stories or as in-depth as a YouTube tutorial.
Statistics back up the effectiveness of this type of content. According to a 2024 report from HubSpot, educational content ranks among the top three most engaging content types across social media platforms. Users are not just looking to be entertained—they also want to learn something new. By sharing valuable insights, you position yourself as an authority in your niche, which can lead to higher engagement and increased follower loyalty.
3. "Current Obsession"
Everyone loves discovering new things, and the “Current Obsession” content idea taps directly into that curiosity. Whether it’s a new hobby, a TV show, or a workout routine, sharing what you’re currently obsessed with invites your audience into your world. This type of content is particularly effective on platforms like Instagram and TikTok, where users are drawn to personal, authentic stories.
One of the reasons this content works so well is its relatability. When creators share their passions, it humanises them, making it easier for followers to connect on a personal level. This connection often leads to increased engagement, with followers more likely to comment, share, and discuss the content. In fact, a 2024 study by Sprout Social found that 80% of users are more likely to engage with content that feels personal and authentic, making “Current Obsession” a powerful tool in your content arsenal.
The Impact Across Platforms
Tried-and-true content ideas don’t just work—they work across multiple platforms. Whether you’re focused on Instagram, TikTok, YouTube, or another platform, these classic formats have a place.
On Instagram, carousels and Stories are particularly effective for “Monthly Favourites” and “Current Obsession” content, while IGTV or Reels are ideal for “Tips & Tricks” series. TikTok, with its short-form video format, is perfect for quick, engaging content like a “Current Obsession” or a rapid-fire “Tips & Tricks” session. YouTube, on the other hand, is where longer-form content like detailed tutorials or monthly roundup videos can really shine.
But it’s not just about the format—it’s about understanding what your audience values. No matter the platform, audiences are drawn to content that feels authentic, informative, and relatable. By leveraging these classic content ideas, you can continue to engage your audience in a meaningful way, regardless of the latest trends.
So, is tried-and-true content dead? Absolutely not. In fact, these classic content ideas are more relevant than ever, offering a reliable way to connect with your audience while still leaving room for creativity and personalisation. By blending these evergreen concepts with modern platforms and formats, you can keep your content strategy both fresh and impactful.
As you plan your next content calendar, don’t be afraid to revisit these old favourites. With a few creative tweaks, they can become the cornerstone of a strategy that drives engagement, builds community, and ultimately, helps you achieve your goals.
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