July 18, 2019

Insights

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Insights are the key to understanding the fit, power, authenticity and credibility of influencers Partnering with influencers can be a powerful way to broaden awareness, connect with new and current audiences, build credibility and, the ultimate goal, encourage actions that help you reach your objectives. While some people still question the effectiveness of influencer partnerships, …

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July 18, 2019

Why Data Matters: Key learnings from Koala Head of Growth & leading influencer Sally O’Neil

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The investment of marketing budget into an influencer campaign has the ability to deliver incredible results in a short amount of time. From Frank Body Scrub to the Ice-bucket challenge, the value of the influencer in creating urgency is undeniable. Theright.fit, APAC’s largest talent platform has always aimed for agility and  transparency. Therefore, allowing data …

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July 16, 2019

Leading female fashion brand contra collab to launch their new range

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Brief:   Kholo is a women’s clothing brand with luxury clothing and a couture style embellishment. Perfect for evening wear, cocktails and weddings. They were looking for female models/influencers sizes 6 to size 26 to showcase items from their new range. Their aim – create beautiful content, showcase the inclusivity and size range available, and generate …

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July 16, 2019

Koala Mattresses find micro influencers the easy way

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Brief:   Koala Mattress is Australia’s iconic sleepy marsupial and mattress. Not only do theright.fit provide models & actors for their cheeky print and billboard campaigns, and top tier influencers for paid engagements, but our micro influencers work with the brand in a contra capacity. For this campaign, Koala were looking for Australian influencers to post …

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July 14, 2019

Why Brands Work With Athletes as Influencers – and Why It Works

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If you just look around any mall or check out online stores, you’ll see that athletes have become the new celebrity faces of many brands. No matter if Serena Williams and Nike or Lionel Messi and Pepsi, athletes today not only act as spokesmen for the companies but they also sell products. While sports brands …

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July 10, 2019

How Twisted Frozen Yoghurt launched their new probiotic offering using contra gifting

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Brief:   When launching a new product in a crowded market like icecream & sorbets, getting product in customers hands to fall in love with it is so important for a brand. But gone are the days of sampling in supermarket, you can now do this in the virtual world, by giving your product to relevant …

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July 10, 2019

Vegan and cruelty free makeup? Yes please!

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Brief:   Hanami is an Australian made cosmetics brand that’s proudly certified vegan and cruelty free. They were looking for female influencers age 25-35 with minimum 10k followers to generate content to share on their socials, such as styled shots of hands wearing Hanami polish, holding an object  shots or selfies holding/applying their product, flat lays of …

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July 10, 2019

Sydney restaurant builds hype & UCG with influencer gifting

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Brief:   The Smoking Panda, a CBD bar & restaurant was looking to drive traffic into their venue in Sydney and get some great user generated content from influencers. They posted an offer in our contra directory, offering influencers with over 10k followers to come and dine in exchange of an Instagram post tagging @thesmokingpanda The …

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July 9, 2019

Tourism Content: Visit Western Australia with Qantas

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Following the success of the Meet the Makers Campaign (See here). Qantas was keen to roll-out more content. This time, promoting Western Australia tourism. They posted a job on theright.fit seeking two actors aged between 30-40 who would be comfortable playing a couple over a six day shoot in WA. With over 9000 creative talent on theright.fit. …

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July 7, 2019

When Telstra needed a real surfer & fitness expert, theright.fit steps in

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Telstra were on the hunt for some authentic talent to help educate customers on the wonders of 5G. A real surfer and a real fitness expert explaining the benefits of 5G in their language. A great idea, beautifully executed with the help of our talent community. Telstra, Australia’s leading provider of mobile & home phones, broadband …

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