June 11, 2019

From the corporate world to the small screen: Lee Wok on becoming an Actor in Singapore

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Actor and model, Lee Wok shares his story, experiences,  journey in becoming an actor in Singapore together with his future plans See how Lee changed his career from a long time business manager to actor. 01. Describe your journey in a nutshell: I’ve always had acting on the back burner most of my life.  I took …

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June 8, 2019

Finding dog obsessed influencers the easy way

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Are you a dog-obsessed influencer that loves to spoil your fur-baby? Do your followers lose their minds every time you post about your dog? That’s basically the brief of the campaign we were recently sent.  Bright Star Buddies were looking to collaborate with a diverse range of influencers who have big, fun and colorful personalities. …

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June 7, 2019

Mummy bloggers + socially responsible baby brand = Bliss

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Be Bliss Baby positions itself as a socially responsible company providing reusable cloth nappies to the growing eco-conscious Mummy Market. However, the features don’t stop there. Be Bliss Baby is both stylish and functional allowing Mum’s to turn an every day product into a fashion statement.   Be Bliss Baby were searching for mummy influencers …

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June 3, 2019

How You Can Measure and Improve Influencer Marketing ROI

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You’ve seen them. You’ve heard them. You’ve watched them in action. Appearing on a screen nearest to you, social media influencers (or influencers for short) may push the latest hair dye, promote a new set of wheels, or introduce a ‘revolutionary’ exercise regime.  From Instagrammers to YouTubers, bloggers to podcasters, influencers are more than just …

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May 20, 2019

“The fashion & modelling industry has given me so much to be thankful for.” – Amanda Dyer

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We recently spoke with Amanda Dyer, she told us about her journey as a high-fashion international model, entrepreneur and new beginnings with her family in Sydney. 01. Describe your journey in a nutshell: I started modelling from a young age and grew up working in cities like Tokyo, Paris, Milan & New York. I was …

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May 17, 2019

Article 13: What is it, and what do you need to know about social media copyright?

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Earlier this year, the European Parliament voted in favour of Article 13; a copyright law that will dramatically impact the global digital content industry. Anyone putting content onto social platforms anywhere in the world, from broadcasters to brands, music labels to influencers, everyone will be affected by this law and the resulting changes to social …

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May 17, 2019

How CIIARA Boutique is Empowering Women and Creating Social Change

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Empowered women. Self-expression. Love for life. This is what CIIARA is all about. They are a new Australian boutique label for the stylish and socially conscious woman, with each garment purchased helping to change the lives of women around the world. This is done through the use of their blog and also connecting with charities to actively help create …

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May 6, 2019

Champagne campaigns don’t need to be boring

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Glamour, excess and fun… that’s our kind of shoot! Sourcing 7 actors from theright.fit for this playful and fun campaign, Champagne Duperrey produced their stills & video shoot in an 8 hour shoot in Sydney in a private residence. Sourcing talent who were over 25 years old (for alcohol advertising, this is a legal requirement) …

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April 29, 2019

Taking Influencers International

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“One minute you’re watching Sharknado in Australia, the next day you’re flying around helicopters in Europe” was the caption of an instagram post made by Jackson O’Doherty after a fast turn-around booking through theright.fit. On May 24th 2018, Jackson booked a job with UbisoftANZ to attend a Red Bull event in Austria; on May 26th …

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April 28, 2019

Change is Coming With This New Greenpeace Commercial

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Greenpeace Australia Pacific is one of Australia’s largest environmental organisations. The organisations mission is for our world to have greener, healthier oceans, forests, food, climate and democracy. The most recent Greenpeace TV commercial featured Izaak Love , an upcoming actor/model from theright.fit.  This campaign called for a young man that is around 20-25 of Middle Eastern descent. He …

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