With the rise of social media, many businesses is now turning to influencer marketing to advertise their products/business.
One of Sydney’s leading salons were on the search for influencers/bloggers for their new campaign and they decided to book through theright.fit to hire their talent. Royals Hair was the Australian Salon of the Year winner at The Australian Hair Industry Awards.
For the opening of their 4th salon in Sydney’s Northern Beaches, Royals Hair were on the search for beauty and fashion influencers/bloggers to come and get their hair done with ammonia-free colours, tape extensions, balayage experts and more.
Through hiring Social Media Influencers to promote their brand, they are able to promote their business in an effective way without being ‘promotional’. Influencers are a way of expanding the brands online presence and customer base.
But, what do you pay influencers for the job? Making the switch to influencer marketing rather than paid advertising can be unknown territory for some. We previously wrote a blog post compiling a guide on how much to pay.
Here are some handy tips that will help you utilise influencers to grow your customer base:
Define your ideal influencer that will effectively represent your brand.
The key to finding the right influencer for your brand lies in defining an ideal online personality and using the right tool to look for them. When identifying your ideal influencer, think about your campaign goals and make a list of the characteristics an influencer should possess to help you achieve those goals. This will help you understand how to select only the most relevant influencers out of hundreds of potential ones.
Hire an Influencer using theright.fit
Simply post a job with the rate that suits your budget, and they will automatically match you back with the most suitable influencer that matches your brief. Unlike an agency, you get to manage your own budget. theright.fit manages all payments, contracts and insurance. You only pay when the job is done.
The influencers Royals Hair book through https://theright.fit: