Mambo is the original Surf Art Brand, known for their irreverent humour and their iconic artworks. Mambo came to theright.fit in search of 2 female models (ages 18-28) and 2 male models (any ages) for a photoshoot. They needed models that were fun, lively and reflective of their diverse customer base. These models took part in their AW21 mambo campaign and helped them launch some exciting new products. This was a full day shoot in Sydney and their job ad included this mood board for reference:
They received a good selection of applicants on their job ad which helped in selecting ethnically diverse models that fit the brief. Representation is very important for brand values, social ethos and to resonate with the brand’s diverse customer base. That’s exactly why Mambo came to theright.fit as we’re known for having the most diverse array of professional talent in Australia. Theright.fit has over 18,000 talent and we ensure we have intersectional diversity and inclusion at the heart of everything we do. For brands, they can put up a job on our platform and select professional models of every ethnic background. For this campaign, Megon, Lola, Jeff and Jack were the perfect talents.
Just a few of the final campaign images:
If you’re looking to hire talent for your next campaign, theright.fit has you covered.