Nook is an Australian Soundproof Booth for the open office, made with recycled plastic bottles. A space for the thinkers, doers, and dreamers to tune out the noisy world and focus on what’s important.
Nook came to theright.fit in search of 2 male models (any ages) and 2 female models (ages 20-40) for a photoshoot. They needed models that were fun, lively and reflective of their diverse customer base. The models took part in this campaign and helped them visualise the product in its best light, in a full day shoot in Sydney.
They received over 80 top model applicants which helped in selecting ethnically diverse models that fit the brief. Representation is very important for brand values, social ethos and to resonate with the brand’s diverse customer base. That’s one of the reasons why Nook came to theright.fit, as it allowed them access to a diverse array of professional talent, much more so than a traditional agency offering. For this campaign, Thomas, Martin, Kimberley, and Vanessa were the perfect talent.
Just a few of the final campaign images:
If you’re looking to hire talent for your next campaign, theright.fit has you covered.