September 5, 2019

Championing diversity one outfit at a time

Championing diversity Pin it

Citizen Wolf makes the best fitting Tees on the planet using magic not measuring tapes. Every garment is ethically made-to-measure in Sydney to fit the individual body having a pro-diversity as a result. The brand had reached out in searched of diverse talents: men and women of different shapes and ages for a shoot with …

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July 18, 2019


Insights Pin it

Insights are the key to understanding the fit, power, authenticity, and credibility of influencers Partnering with influencers can be a powerful way to broaden awareness, connect with new and current audiences, build credibility and, the ultimate goal, encourage actions that help you reach your objectives. While some people still question the effectiveness of influencer partnerships, …

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July 18, 2019

Why Data Matters: Key learnings from Koala Head of Growth & leading influencer Sally O’Neil

Key learnings Pin it

The investment of marketing budget into an influencer campaign has the ability to deliver incredible results in a short amount of time. From Frank Body Scrub to the Ice-bucket challenge, the value of the influencer in creating urgency is undeniable., APAC’s largest talent platform has always aimed for agility and  transparency. Therefore, allowing data …

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July 16, 2019

Leading female fashion brand contra collab to launch their new range

Leading female fashion brand Pin it

Brief:   Kholo is a women’s clothing brand with luxury clothing and a couture style embellishment. Perfect for evening wear, cocktails, and weddings. They were looking for female models/influencers sizes 6 to size 26 to showcase items from their new range. Their aim – create beautiful content, showcase the inclusivity and size range available, and generate …

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July 14, 2019

Why Brands Work With Athletes as Influencers – and Why It Works

Athletes Pin it

If you just look around any mall or check out online stores, you’ll see that athletes have become the new celebrity faces of many brands. No matter if Serena Williams and Nike or Lionel Messi and Pepsi, athletes today not only act as spokesmen for the companies but they also sell products. While sports brands …

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July 10, 2019

Vegan and cruelty free makeup? Yes please!

Hanami Pin it

Brief:   Hanami is an Australian made cosmetics brand that’s proudly certified vegan and cruelty free. They were looking for female influencers age 25-35 with minimum 10k followers to generate content to share on their socials, such as styled shots of hands wearing Hanami polish, holding an object  shots or selfies holding/applying their product, flat lays of …

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July 10, 2019

Sydney restaurant builds hype & UCG with influencer gifting

Sydney restaurant Pin it

Brief:   The Smoking Panda, a CBD bar & restaurant was looking to drive traffic into their venue in Sydney and get some great user generated content from influencers. They posted an offer in our contra directory, offering influencers with over 10k followers to come and dine in exchange of an Instagram post tagging @thesmokingpanda The …

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July 7, 2019

Actors: Telstra

Actors Telstra Pin it

Telstra was on the hunt for some authentic talent to help educate customers on the wonders of 5G. A real surfer and a real fitness expert explaining the benefits of 5G in their language. A great idea, beautifully executed with the help of our talent community. Telstra, Australia’s leading provider of mobile & home phones, broadband …

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June 8, 2019

Influencers: BrightStar Pets

Bright Star Pin it

Are you a dog-obsessed influencer that loves to spoil your fur-baby? Do your followers lose their minds every time you post about your dog? That’s basically the brief of the campaign we were recently sent.  Bright Star Buddies were looking to collaborate with a diverse range of influencers who have big, fun and colorful personalities. …

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June 7, 2019

Mummy Bloggers + Socially Responsible Baby Brand = Bliss

Mummy Bloggers Pin it

Eco-conscious Mummy Market Be Bliss Baby positions itself as a socially responsible company providing reusable cloth nappies to the growing eco-conscious Mummy Market. However, the features don’t stop there. Be Bliss Baby is both stylish and functional allowing Mum’s to turn an everyday product into a fashion statement.     Be Bliss Baby were searching …

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