20th Century Fox was looking for Sydney based influencers with kids aged 7-12 to attend the premiere of “The Kid Who Would Be King” movie on January 13, 2019 in Hoyts Cinemas Entertainment Quarter, Moore Park. Chosen influencers are required to post an Instagram picture of their child and their family attending the Premiere – telling the followers how the film made them feel and why they must watch the film in cinemas with their families.
Time from post to talent booked: on the same day
Talent applied: 16
Talent chosen: 8
See the content some of their chosen influencers created: