Previously, the entertainment word has suffered from a lack of representation of the available cultures in the world. However, the story is changing as more producers and directors are casting people to showcase cultures and habits from diverse area of the world.
It was easier to ask for inclusion in the political circles, but the same thing should be applicable to all areas of our life. From movies to series, from comics to television, every important medium has seen a major increase in the diversity of the cast. This has paid off in box office revenues, sales and ratings
What does diversity in cast really mean?
In today’s world, technology has made the world. With smartphones and other digital devices, bringing people closer, the need for diversity in the film industry cannot be over emphasized. The smart devices have made it possible for us to interact with people in other parts of the world any time- day or night. This means almost all the industries these days are operating in a diverse global marketplace.
Therefore, it is important that your cast be diverse. You need to have an inclusive group of casts to make your content has a global feel ad impact. It will make your content reflect the world around you have a greater meaning for a larger number of people watching.
Why it matters
There are many benefits of having a diversity in cast. Research has shown that companies that incorporates diversity out-innovate and outperform others. When you have people from different backgrounds in your cast, they will bring a lot of creativity to the project.
Most actors appreciate working with people from diverse cultures and backgrounds as they feel they can learn from other people. Diversity in a film or movie helps to create confidence in people who believe they have never been truly represented in the industry.
Furthermore, diversity in cast has been shown to increase the sales of a movie. According to a study by LAtimes, movies with a diverse set in the cast outperform others during their release. This is not surprising as the viewing audience always appreciate diversity because they can see themselves in the movie.
Most importantly, diversity in the film industry is essential because of the positive impact it has on the younger generation especially on young girls who feel they may not be good enough. Now these girls and other minority groups will start to believe that they are good enough to achieve their life dreams. A good example is the film ‘Black Panther’.
So how do you incorporate diversity in the cast
Whenever you want to create an onscreen project, try as much as possible to involve people from different backgrounds, cultures, habits, race, gender, sexual orientation, in the cast. Discrimination is wrong anywhere. Make sure that everyone is given an equal opportunity to audition for a role.
This will make others feel included and create a sense of belonging in the cast. A film should portray a cast in which the race, gender or sexual orientation is not used to define a character’s actions or personality. Increase the inclusion of people of color, independent women, LGBTQ characters in your cast. This will help you to increase the market share, box office value and sales of your project.
The necessity of diversity and representation of everyone in entertainment cannot be overemphasized. This is because everyone deserves the chance to see characters on the screen who look like them, people they can identify with. It makes perfect sense that entertainment should follow that trend of diversity with the ever-increasing pace of our world.
Bonus: Twitter bites
- It was easier to ask for inclusion in the political circles but the same thing should be applicable to all areas of our life.
- When you have people from different backgrounds in your cast, they will bring a lot of creativity to the project.
- Diversity in a cast will help you to increase the market share, box office value and sales of your project.