June 13, 2018

Sydney’s Biggest Photoshoot

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Sydney just got its Biggest Photoshoot ever, and what a day it was! On May 21st, Sidney Pierucci was among 80-or-so industry professionals filing into the Carlotta Studios in Artarmon at 7am for Sydney’s Biggest Photoshoot. Organised by theright.fit, in collaboration with Carlotta Studios, the event took place over 16h where influencers, models and clients partnered …

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June 12, 2018

5 Tips for a Successful Influencer Marketing Strategy

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Influencer marketing is like a hybrid of new and old marketing tools. Simply put, it’s taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The idea of influencer marketing has become a lot more present with the rise of social media influencers and celebrities and brands are …

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June 7, 2018

Myriad: why we use influencers for our events

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We recently sat down with Brittany Bloomer, Head of Marketing at Myriad, to get her views on utilising The Right Fit for their latest event which took place in two destinations – Australia and the USA.  Tell us about the event, the idea, and how it got started? Martin Talvari, Founder & CEO of Myriad …

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June 4, 2018

Making it work: Influencer marketing for small businesses

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So how does a small, new business competing with the large ones who seem to have an endless advertising budget get out there so people know who you are and what you offer? Our new dating site DateMyFriend has been in development for the last 2 years and only fully launched 8 months ago. So once the website was …

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May 31, 2018

The artist and the muse

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One of the great joys of any fashion moment is the story.  A good story will stay with you. It will make you see, feel or remember. Like Brigitte Bardot dancing barefoot in breton stripes in And God Created Woman. Or the great 90’s supermodels rocking “FREEDOM” 90’s style. Nonetheless, a good fashion story is …

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May 29, 2018

Launching a global campaign

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When Belgium based-iconic watch brand, Ice-Watch, were casting in Australia for their new global campaign to promote ICE sunset, they knew they were on to a good thing. Sydney was the perfect backdrop (beach, babes and boards). What more could you want? 

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May 31, 2017

Model, photographer and HMU for Allerton Swim Campaign

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I’m really happy with the outcome and am feeling really positive about the collection – it’s always a relief to see it all together!

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May 31, 2017

AAMI INSURANCE – Model/Actor

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Case Study Overview :

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May 31, 2017

Not an average agency: connecting brands with the right talent

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“To promote a natural brand so refreshingly unique, with a distinctive point of difference – lipstick made from food – you need to nail fresh, authentic and natural talent.”

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February 12, 2017

Ben and Jerry’s Social Media Influencer Collaboration

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As the warm weather typical of an Australian summer kicked in, so too did the popularity of the outdoor cinema experience. Watching a movie outdoors, from the comfort of hammock style chair during sunset = PERFECT. Ben and Jerry’s wanted to use influencer marketing to raise awareness about the Outdoor Cinema Experience. Ben and Jerry’s posted an ad on theright.fit platform looking for a heap of fun social media influencers to attend a few of these cinema events. As part of this influencer collaboration, not only did they get to watch a movie in luxury with super comfortable couches but were given:

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