When B-Fit drink were looking to launch in Australia, they came to theright.fit to secure the talent they needed to create and amplify content that matched the brand.
As a hydration beverage, they were looking for qualified trainers who could create a workout video, branded with B-Fit, and share it with their audience, as well as providing this to the brand to utilise on their channels.
They engaged a range of professional fitness experts and personal trainers who created a range of different workouts from pilates, HIIT, yoga flow and more. The campaign was also amplified by a number of theright.fit micro influencers being engaged for a seeding campaign to support the launch, with in feed instagram posts and stories.
You can see a selection of the content below and more on the B-fit channels.