As the warm weather typical of an Australian summer kicked in, so too did the popularity of the outdoor cinema experience. Watching a movie outdoors, from the comfort of hammock style chair during sunset = PERFECT. Ben and Jerry’s wanted to use influencer marketing to raise awareness about the Outdoor Cinema Experience. Ben and Jerry’s posted an ad on theright.fit platform looking for a heap of fun social media influencers to attend a few of these cinema events. As part of this influencer collaboration, not only did they get to watch a movie in luxury with super comfortable couches but were given:
– 2 VIP tickets
– 2 glasses of wine
– 2 blankets
– Service straight to your seat
– Summer Food Combo including 2 pizzas, 2 beverages and a pint of ice cream
Who could say no to that!?
Requirements: Searching for social media influencers with 50,000+ followers to create 2 posts for this job.
Check out just some of the great photos taken at the events from some of our best influencers! All together the Ben and Jerry’s team reach a total audience of 1.2 MILLION people!