Absolute Content needed a male and 2 female actors to play party guests in a TVC for client Cadbury. The brief specifically called out for good-looking over 45 year old actors from diverse cultural backgrounds.
The Absolute Content team were able use the messaging tools on the platform to provide shortlisted applicants with a script so each of the actors could do a self-casting to assist with the final selection. The team recieved almost 40 applicants in just 3 days, of which 3 were chosen to appear in the ad on Network Ten with a negotiated 6-month usage.
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