BUDGET
TURNAROUND
TALENT APPLIED
TALENT BOOKED

$650/Talent
6 days
112
5

The Brief

Goodness Natural Beauty Lab, the vegan skincare brand, needed influencers for their cruelty-free Christmas campaign.

They wanted Australian beauty influencers with a strong social following to encourage consumers to switch from animal tested products to something that is both good for their skin and the planet.

The Solution

In just 6 days, the GNBL team had over 110 passionate applications for their brief. They narrowed their final bookings to 5 authentic influencers who not only believed in the “Go cruelty-free” tag line of the campaign, but also could speak with influence on skin care. Each of the successful talent produced posts of themselves using the products, including the campaign hashtags, while promoting animal free testing message.

Influencers: Charisse O, Zuzu G, Milly B, Bonnie G, Alex G

“This was our first time using theright.fit and we would recommend it to any brand who is wanting to wanting to connect with Australian influencers to really lift their brand personality. We achieved elevated social reach and engagement which would not have been possible without them. We will definitely be using theright.fit for our next product or brand campaign.”


Cassie

Account Manager, Goodness Natural Beauty Lab

Goodness

The Talent





response




Responds within
a day

Charisse O



55

Jobs booked


Victoria, Australia

Model, Influencer / Blogger

93,202 Followers





response




Responds within
a day

Zuzu G



67

Jobs booked


New South Wales, Australia

Model, Influencer / Blogger, Photographer

34,335 Followers





response


Responds within
a hour


Milly Bannister



46

Jobs booked


Queensland, Australia

Model, Actor, Influencer / Blogger, MC/Presenter

150,577 Followers





Bonnie G



7

Jobs booked


New South Wales, Australia

Model, Actor, Influencer / Blogger, MC/Presenter

66,408 Followers





Alex G



5

Jobs booked


New South Wales, Australia

Hair & Makeup Artist

12,371 Followers