Goodness Natural Beauty Lab, the vegan skincare brand, needed influencers for their cruelty-free Christmas campaign.
They wanted Australian beauty influencers with a strong social following to encourage consumers to switch from animal tested products to something that is both good for their skin and the planet.
In just 6 days, the GNBL team had over 110 passionate applications for their brief. They narrowed their final bookings to 5 authentic influencers who not only believed in the “Go cruelty-free” tag line of the campaign, but also could speak with influence on skin care. Each of the successful talent produced posts of themselves using the products, including the campaign hashtags, while promoting animal free testing message.
“This was our first time using theright.fit and we would recommend it to any brand who is wanting to wanting to connect with Australian influencers to really lift their brand personality. We achieved elevated social reach and engagement which would not have been possible without them. We will definitely be using theright.fit for our next product or brand campaign.”