TWhen creating their newest Lip Nourish campaign, Cindy Lüken, founder and CEO of lük beautifood, and her creative director, Daynor Missingham, of label wearelabel.com, knew they needed 2 natural beauties to embody all that lük stands for. They also had to find a videographer to capture it all.
Cindy and Daynor knew exactly where to source this kind of talent. In just 2 days they found two perfect models who genuinely embodied the brand’s philosophy of highlighting and not hiding your natural beauty. As well as a locally based videographer to round off the brief. Working closely with Daynor and her crystal clear brief, we helped deliver exactly what lük beautifood desired in professional surfer and mum Laura Andon and fresh faced travel blogger Madelin Tomelty.
“With Laura and Madelin, we not only had our perfect natural beauties, but they also shared a deep affinity with the beauty of food and the knowledge of what goes on our bodies also goes in. Taryn and the team did more than match us with two very talented women; they created an enduring connection of values and lifestyle that created a memorable and very successful day and shoot.”