Vitamix has a vision to improve the vitality of people’s lives and liberate the world from conventional food and beverage preparation.
Their marketing team was looking for an influential talent in the food space with a social following over 20k to lead a campaign for their new G Series blender. The talent needed to be able to create unique culinary dishes to promote their newest blender, appear on camera for a shoot producing video content, and share the content across their social channels.
In just 4 days, the Vitamix team received 39 applications from food influencers on the platform. They selected Martyna who was a great fit for the brand’s vision and the brief. They created 3 unique recipes using the new G Series blender and shared the content across multiple social channels.
Influencer: Martyna A
“I have loved the process of theright.fit. We found the perfect talent for the campaign, created high-quality content and received fantastic traction on social media. For a company like mine, this is a very valuable resource for talent and crew.”