This July, the beauty world is buzzing with fresh talent and innovative voices. We're putting the spotlight on ten emerging content creators who are making waves across the industry. From Queensland to Singapore, these diverse influencers are redefining beauty standards and captivating global audiences with their unique perspectives. Whether they're showcasing cutting-edge makeup techniques, sharing transformative skincare routines, or championing self-expression, these rising stars are setting trends and inspiring followers worldwide. Join us as we introduce you to the faces behind the content that's reshaping the beauty landscape – these are the creators you need to know now.
1. Michelle Del Rosario
This rising star is turning heads in the beauty, skincare, lifestyle, and travel scenes with her fresh take on content creation. Armed with savvy digital marketing skills, she's not just another sunny face on your feed – she's a strategist who knows how to make brands shine brighter than the midday sun. Her video on Fully’s Green Tomato Clay Pack Cleanser is a perfect example of her talent: she transforms a daily essential into a must-buy product that has followers double-tapping and brands taking notice. She doesn't just showcase products, she builds communities around them. In a world of picture-perfect influencers, her genuine approach is like a cool breeze on a hot day – refreshing, real, and impossible to ignore.
2. Tilly Whitfeld
Tilly isn't your average beauty guru – she's the friend next door who just happens to have all the best tricks up her sleeve. With a loyal following of 93.9K Instagram DIY enthusiasts and a whopping 203.1K TikTok budget-conscious beauty lovers, this is proof that people are getting obsessed with her by the second. From launching a podcast with iHeartRadio to creating content that showcases her multicultural relationship, Tilly's branching out in all the right ways. Her secret sauce? A mix of practical advice, genuine warmth, and the kind of relatable content that makes you feel like you're just hanging out with a pal. Whether she's whipping up a face mask from kitchen ingredients or sharing life hacks that actually work, Tilly's authentic approach is a refreshing change in a world of glossy perfection.
3. Kiara Deegan
Kiara, known as our "Best Self Era Queen," is a vibrant content creator whose passion spans self-care, lifestyle, productivity, wellness, and beauty. She delights her 20.7K TikTok followers with genuine and relatable content, sharing insights and experiences that deeply connect with them. Kiara's authentic approach and enthusiasm for exploring new ideas have endeared her to a growing community of fans who eagerly await her latest posts. Her commitment to authenticity shines through, inspiring others to embrace wellness and beauty confidently.
4. Ima Asali
Ima's not your typical influencer - she's a whirlwind of style, smarts, and serious business acumen. This Persian mom of two boys doesn't just juggle parenthood and fashion, she is also the mastermind behind @stufskin and @mellowcosmetics. With a decade of experience in the industry, Ima's been serving up a perfect blend of beauty, lifestyle, and fashion content that keeps her TikTok and Instagram followers coming back for more, proving she's got the chops to build brands, not just promote them.
5. Lauren Deer
Scroll through Lauren's content and you'll find yourself adding to your wishlist faster than you can say "add to cart." From cult classics to under-the-radar gems, she's got the scoop on what's worth your hard-earned cash. But it's not just about pushing products - Lauren puts everything through its paces, giving honest takes on performance, packaging, and value. Whether you're a makeup newbie or a seasoned beauty buff, her straightforward reviews and practical tips make navigating the endless world of beauty products feel less overwhelming. With Lauren as your guide, staying on top of the latest must-haves has never been easier - or more fun.
6. Eljay Esson
Eljay's been mixing pigments and playing with light for over two decades, and it shows in every piece of content she creates. She's not just a makeup artist or a photographer - she's a visual storyteller who knows how to make an image speak volumes. Over the years, she's worked with big names and indie brands alike, picking up tricks of the trade and honing her craft. But what really sets Eljay apart is her knack for innovation. She's not content to rest on her laurels; instead, she's always pushing the envelope, finding fresh ways to capture beauty and tell stories through her work.
7. Gabrielle Sim
Gabby is celebrated for her vibrant storytelling and creative finesse, breathing life into brands with compelling narratives. Armed with a camera and a deft hand on the keyboard, she produces genuine content that deeply connects with her audience. Her commitment to creating inspiring and engaging content shines through in every project, propelling brands forward through inventive storytelling. Embark on a journey with Gabby where creativity flourishes, and let her expertise amplify your brand's story to captivating new heights.
8. Charlie Altorf
Charlie, an 18-year-old hailing from Sydney, Australia, is carving out her niche in beauty, fashion, and lifestyle with a bold, alternative flair. Her passion for self-expression shines through her content, which goes beyond trends to celebrate individuality. Embracing authenticity, she fosters genuine connections and community engagement. Charlie's unique perspective and magnetic personality make her a standout in a sea of influencers. Brands seeking a fresh, original voice to resonate with diverse audiences will find Charlie an ideal partner to collaborate with.
9. Riaka Katakura
Riaka Katakura, the curator of essential products and unforgettable experiences, invites you into her world of discovery. With a passion for exploring new products and activities, Riaka brings firsthand insights that go beyond mere recommendations. Her adventurous spirit and genuine enthusiasm engage her audience, sparking meaningful conversations effortlessly. Dive into Riaka's realm and discover why her discoveries are not just suggestions but invitations to enrich your lifestyle.
10. Julienne Rae
Julienne, dazzling with her impeccable makeup skills that elevate every look she creates. Her mastery of makeup artistry transforms trends into timeless expressions of beauty, captivating her audience with each stroke of color and precision. Whether she's experimenting with bold palettes or refining classic styles, Julienne's commitment to flawless makeup sets her apart as a trendsetter in the beauty community.
