Empowered women. Self-expression. Love for life. This is what CIIARA is all about. They are a new Australian boutique label for the stylish and socially conscious woman, with each garment purchased helping to change the lives of women around the world. This is done through the use of their blog and also connecting with charities to actively help create social change.

Image from Instagram: @ciiara.dance

CIIARA collaborated two models from theright.fitMegon and Bianca to do a social media and content shoot for their boutique. The shoot took place for four hours and not only did the models get paid, they got to keep the clothes that they wore during the shoot.

The best ad campaigns communicate values that tap into deep consumer, helping to empower women through fashion and social change. 

The talented people behind the successful campaign:

Styling & Creative Direction: Rosie McKay  

Photography: Ariett Iwanowski 

Hair and Makeup Artist: Rose Saffioti 

Talent: Megon Nazer and Bianca Oakes 

If you’re looking to hire talent for your next campaign, theright.fit has you covered.