Digital Presence as an Influencer
The web is awash with talent just like you. In this climate, you may assume it’s harder than ever to get noticed. In reality, the opposite is true. As platform after platform springs up – like theright.fit – it’s easier than ever to connect with brands and expand your online presence. All you have to do is know where to expend your energy in making a name for yourself(Digital Presence).
With so many “influencers” out there, it’s essential to stand out from the crowd. The most hirable online figures all have three qualities in common, and they’re traits that very few genuinely possess:
- Knowledge of Industry
- Entrepreneurial skills
If you can carefully curate your online presence to demonstrate these ideas, then it won’t be long before the jobs come rolling in. Here’s our expert advice on how to harness the power of the internet and catapult your career as an influencer.
1. Social Media Platforms
Social media is an influencer’s bread and butter. It’s where the job title began, and it’s how successful models and personalities promote themselves and create followings. Knowing this, it’s vital that you’re utilizing these platforms to the best of your ability. It’s definitely worth taking an online course to learn about the intricacies of social media marketing, but here are some basic rules.
- Post Regularly
Not only does posting regularly give your audience more change to engage, but it also signals to the platform’s algorithm that you’re an active account, so they’re more likely to direct new traffic to you. Make sure the posts are relevant, interesting, and not spam. Insights into your life and your career are always well-received.
- Engage with Audience
It’s no use scheduling a month’s worth of posts and leaving them to trickle out. You have to be active and engaged. According to a Twitter report, 71% of their users expect a response within an hour, so fans and followers will view failing to interact negatively.
- Use Multiple Platforms
Each social media platform plays a very different role in your online presence. For example, posts that will be successful to your Instagram audience probably won’t gain as much traction on LinkedIn. However, each network holds its own value, and it’s worth putting in the effort to curate each one individually.
2. Aggregator Sites
Aggregator sites are popping up all over the web. They aim to link professionals together to help businesses grow and find the staff they need. For influencers, these platforms offer the opportunity to connect with potential clients and build your business behind-the-scenes. They require a slightly different tactic to normal social platforms, with more of a B2B marketing slant on the content you create for them. Think of these sites like an ongoing job interview; you have to present a professional front that proves you have knowledge of your industry and can ‘get things done.’
theright.fit is an excellent example of this type of platform. They provide a job marketplace for influencers and other freelancers. You can browse the listings on the site and, if you find one you like, simply click ‘apply’ and fill in your details. You may need to attend a casting, but if you secure and complete the work, then you can guarantee payment in 48 hours.
3. Personal Blog
Most people overlook the importance of blog content as they see influencing as a purely visual pursuit. While an attractive Instagram feed might garner attention, it’s your thoughts, opinions, and personality that leave people coming back for more. This fact is just one of the many poignant reasons why having a blog could jump-start your career. Others include:
- Having a central landing page to which all other accounts point. This way you can centralize your following and have a place to keep all important information.
- You offer more link juice to companies who chose to collaborate with you, as having a high-domain blog shows Google (and potential clients) that you’re an authority in your chosen niche.
- Content has a longer lifespan on a blog than it does on social media. Posts on social networks have a half-life of less than a day or two, but blog content can be found and viewed indefinitely.
- Offers greater insight via analytics than it’s possible to get on social media. You can track conversions, ROIs, leads, sales, bounce rate and more, which unveils how successful your online presence currently is.
Creating an effective blog can be quite an undertaking, so it’s worth doing some extra research to guarantee you the best chance of success.
4. Happy Customers
An influencer – or any online freelancer – must be a jack-of-all-trades to be successful. You might see perfect selfies and viral blogs and think that’s all it takes, but the reality is that most work goes on behind-the-scenes and out of the public eye. It’s the one-to-one work that you do with clients, and the reviews and feedback you get here that helps find long-term success on the internet. The gig economy is awash with jobs for talents of all types, and one well-completed project often leads you to another. It’s also worth branching out when it comes to skills. If you want to be an influencer, here are some other ideas for freelance work that will provide invaluable experience.
- Content writing
- Social media management
Not only will you develop transferable skills, but being able to offer references from happy customers will also significantly heighten your appeal to other clients.
Find the Job of Your Dreams
Being an influencer or online freelancer is still a relatively new role. As the job doesn’t include the natural progression, promotions and salary increases of more generic careers, it can be challenging to know how to move forward.
In this situation, growing your online presence is your greatest tool to build your own employment opportunities, to find job success and to enjoy the career of your dreams. The above tactics are all invaluable for solidifying your future as a thriving internet influencer.
Peter Beckermann from Careful Cents