Industry Insights 4: Is influencer marketing right for B2B businesses?

OUR EXPERTS:

Sean Szeps, Head of Digi-Social & Strategy at True Sydney

Samantha Dybac, Founder & Managing Director at The PR Hub

When you think ‘Influencer Marketing’ colour instagram tiles filled with glamorous God like humans come to mind, did you know that Influencer  Marketing can also work in B2B businesses…?

It’s a new style of Influencer Marketing that is quickly finding it’s feet, so we called in only the BEST to chat through what business can expect and how they can use this unique style of B2B marketing to their advantage.