Category: Industry learning

Insights are the key to understanding the fit, power, authenticity and credibility of influencers Partnering with influencers can be a powerful way to broaden awareness, connect with new and current audiences, build credibility and, the ultimate goal, encourage actions that help you reach your objectives. While some people still question the effectiveness of influencer partnerships, …

The investment of marketing budget into an influencer campaign has the ability to deliver incredible results in a short amount of time. From Frank Body Scrub to the Ice-bucket challenge, the value of the influencer in creating urgency is undeniable. Theright.fit, APAC’s largest talent platform has always aimed for agility and  transparency. Therefore, allowing data …

If you just look around any mall or check out online stores, you’ll see that athletes have become the new celebrity faces of many brands. No matter if Serena Williams and Nike or Lionel Messi and Pepsi, athletes today not only act as spokesmen for the companies but they also sell products. While sports brands …

If you’ve ever engaged or thought about engaging in digital marketing then the words “Engagement Rates” would have popped up at some stage. But what exactly do we mean by Engagement Rate (ER)? Glad you asked! ER is a vital social media metric enabling brands and agencies to measure the effectiveness of influencer actions and better …

You’ve seen them. You’ve heard them. You’ve watched them in action. Appearing on a screen nearest to you, social media influencers (or influencers for short) may push the latest hair dye, promote a new set of wheels, or introduce a ‘revolutionary’ exercise regime.  From Instagrammers to YouTubers, bloggers to podcasters, influencers are more than just …

If you’re wondering how influencer marketing can fit into your social strategy, look no further. Influencer marketing is one of the most cost effective ways of marketing; earning on average $6.50 for every dollar spent, we have put together a few ways that you can incorporate influencers into your social media strategy. To bring an …

By the end of 2018, there were more than 4 billion people using the internet. Out of that 4 billion, the total count of social media users worldwide reached over 3.1 billion people—a number that has been consistently growing by more than 13% every year. That’s more than half of the world’s entire population getting …

Demystifying Chinese Influencers There is no doubt that Chinese consumers are some of the most connected and highest spending of consumers in the world. In less than a decade consumer spending has more than doubled and retail grew 8.6% in the last year, nearly double that of the US. For many international brands, gaining access …

Perhaps it go’s without saying, we all have a personal brand.  This could be described as an image, a value system, “a shadow of social posts” if you will, which we build up over time.  Whether you invest in developing this or not, it exists. So why shouldn’t you put your best foot forward and …

All around the world, people are preparing for Chinese New Year (or Spring Festival). The year of the Pig: a year of fortune and luck is fast approaching this February 5th. Together with the many Australians taking part in the Chinese New Year celebrations are record numbers of tourists from Singapore, Taiwan, China and Hong …