Category: Industry learning

Influencer marketing is like a hybrid of new and old marketing tools. Simply put, it’s taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The idea of influencer marketing has become a lot more present with the rise of social media influencers and celebrities and brands are …

In the wake of recent media buying scandals and concerns around production budgets and spends, transparency of media and production buying and the effectiveness of advertisers’ investments in these services is becoming increasingly important and frequently scrutinised.