April 7, 2020

Note from Senator Andrew Bragg, for the Arts Sector

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And thus, shrouded by doom of Shakespearean proportions the curtain goes down on the Australian arts sector. Not through any fault or mismanagement of its own, but a cursed virus has cast a pox on all of our stages and screens. It’s tempting to write in theatrical flourish, to write metaphorically of tragedy of Greek …

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March 11, 2020

Intellectual Property on Social Media: Things You Need to Know

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In the modern age of social media, where things can quickly go viral and be shared by millions of online users, intellectual property is very much a legitimate concern. The degree to which you should be concerned, however, does rely on a few factors. First, to understand a bit about IP laws in Australia. In …

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February 28, 2020

What is “Paid Partnership With” Feature on Instagram and How Does It Work?

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Have you been wondering what the new “Paid partnership with” feature works on Instagram influencers? Read more to learn what it means and how it works. What Does “Paid Partnership With” Mean? When you notice an influencer a post, and then you see “Paid Partnership with…” above the post in feed or story, it means that the …

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October 15, 2019

How to nail Contra Gifting

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Gifting products to influencers is a great way to spread the word about your brand and create UGC (thats user generate content for those who hate acronyms!), and reach a range of new potential customers. Previously its been a manual process of reaching out to hundreds of people on instagram, hoping they reply, and then …

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October 9, 2019

What to charge for your work as an influencer

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Working out what to quote for an Instagram influencer campaign can be tricky. A few things we recommend asking the client, so you can give them an accurate quote: “Do you want content approval before the image & caption goes live?” If they do, just make sure you are factoring into your quote the admin …

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October 9, 2019

An Industry Guide on rates you should be charging – talent side

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One of the top questions we are asked is “What should I charge, or as a client, what should I pay?” The question comes from seasoned veterans of the industry and newbies alike. We have put together some standard industry guide rates to help you set your budget for your next project.    Talent Type …

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September 23, 2019

How to find the perfect location for your next shoot

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Location scouting just got a whole lot easier!  Every now and then we hear about something new and clever that could be useful to you, and we’re more than happy to spread the word.  This week’s special find is A Perfect Space.  We all know how annoying and time consuming it can be to find …

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September 19, 2019

Human connection in the digital age

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Aussie youth are a tricky bunch. Just when we think we have them figured out, they surprise us. (Well, they surprise those of us who are paying attention. For the rest, they will remain stereotypes and tabloid headlines in perpetuity.) As a brand, trying to connect with this often hard to reach the audience, how …

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September 9, 2019

Hot Hair Trends in Influencer Marketing

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The internet is considered the single most powerful marketing tool today, and by extension, social media has also made significant strides in this regard. For hair and grooming, it has been quite common for people to try and emulate, or at least try to look similar to their social media influencers. This has resulted in …

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July 18, 2019

Insights

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Insights are the key to understanding the fit, power, authenticity, and credibility of influencers Partnering with influencers can be a powerful way to broaden awareness, connect with new and current audiences, build credibility and, the ultimate goal, encourage actions that help you reach your objectives. While some people still question the effectiveness of influencer partnerships, …

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