October 15, 2019

How to write a contra collaboration brief that gets LOTS of interest from influencers!

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TRF HOW TO: writing a contra collaboration brief to get you the BEST influencers for the job 1. Set a fair contra to posts ratio (be realistic in your expectations!) Remember, influencers normally get given product plus payment to collaborate and promote brands. If you only have contra available and not monetary compensation, then make …

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October 9, 2019

What to charge for your work as an influencer

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Working out what to quote for an instagram influencer campaign can be tricky. A few things we recommend asking the client, so you can give them an accurate quote: “Do you want content approval before the image & caption goes live?” If they do, just make sure you are factoring in to your quote the …

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October 9, 2019

An Industry Guide on rates you should be charging – talent side

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One of the top questions we are asked is “What should I charge, or as a client, what should I pay?” The question comes from seasoned veterans of the industry and newbies alike. We have put together some standard industry guide rates to help you set your budget for your next project.    Talent Type …

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September 23, 2019

How to find the perfect location for your next shoot

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Location scouting just got a whole lot easier!  Every now and then we hear about something new and clever that could be useful to you, and we’re more than happy to spread the word.  This week’s special find is A Perfect Space.  We all know how annoying and time consuming it can be to find …

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September 19, 2019

Human connection in the digital age

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Aussie youth are a tricky bunch. Just when we think we have them figured out, they surprise us. (Well, they surprise those of us who are paying attention. For the rest, they will remain stereotypes and tabloid headlines in perpetuity.) As a brand, trying to connect with this often hard to reach audience, how do …

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September 9, 2019

Hot Hair Trends in Influencer Marketing

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The internet is considered the single most powerful marketing tool today, and by extension, social media has also made significant strides in this regard. For hair and grooming, it has been quite common for people to try and emulate, or at least try to look similar to their social media influencers. This has resulted in …

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July 18, 2019

Insights

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Insights are the key to understanding the fit, power, authenticity and credibility of influencers Partnering with influencers can be a powerful way to broaden awareness, connect with new and current audiences, build credibility and, the ultimate goal, encourage actions that help you reach your objectives. While some people still question the effectiveness of influencer partnerships, …

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July 18, 2019

Why Data Matters: Key learnings from Koala Head of Growth & leading influencer Sally O’Neil

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The investment of marketing budget into an influencer campaign has the ability to deliver incredible results in a short amount of time. From Frank Body Scrub to the Ice-bucket challenge, the value of the influencer in creating urgency is undeniable. Theright.fit, APAC’s largest talent platform has always aimed for agility and  transparency. Therefore, allowing data …

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July 14, 2019

Why Brands Work With Athletes as Influencers – and Why It Works

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If you just look around any mall or check out online stores, you’ll see that athletes have become the new celebrity faces of many brands. No matter if Serena Williams and Nike or Lionel Messi and Pepsi, athletes today not only act as spokesmen for the companies but they also sell products. While sports brands …

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July 9, 2019

Engagement Rates: What it is and why does it matter?

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If you’ve ever engaged or thought about engaging in digital marketing then the words “Engagement Rates” would have popped up at some stage. But what exactly do we mean by Engagement Rate (ER)? Glad you asked! ER is a vital social media metric enabling brands and agencies to measure the effectiveness of influencer actions and better …

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