Category: Industry learning

IP theft is a situation when another person uses your intellectual property for whatever reason they see fit, without you giving them permission to do so. Intellectual property is protected by different rights, such as trademarks (symbols, words, phrases, or designs that make your property unique), copyrights (authored work such as a poem, book, movie, …

Your new stock is in. It’s all shiny, bright and market ready. But one part of the puzzle is missing … the model!

What if I told you, that you had the power to transform the thoughts & educate hundreds of thousands of people by just clicking a button on your phone? Would you re-consider your approach to social media?

So you’re considering hiring professional talent for your project. But your cousin Joe, who doesn’t know the difference between a wide angle and a telephoto lens, says he can do the job for an eighth of the price. He’s not the best, but he’s convenient. Why should you hire a specialist instead of cheap and …

There’s one thing that’s for certain, the flocking of brands to influencers to help sell their products and services to engaged audiences isn’t going to stop anytime soon. In fact, influencer marketing campaigns are becoming a central driving force for brands who are looking to improve their digital engagement and even bottom-line sales figures. However, …

Now we know what you’re thinking. A powerful combo for what? And we think the answer is going to excite you. Especially if you’re managing a brand that measures its success in cold, hard, sales. This is because influencer marketing and social media shoppable links are a powerful combo for increasing e-commerce success!

Today, no one disputes the rise of digital and mobile marketing as a primary resource for continuous brand growth. Gone are the days of releasing a few radio and TV ads, or buying quarterly ad space in popular magazines, being the start and end of your marketing strategy. With the internet of things, your audience …

It seems that these days, everyone is raving about influencers and the key role they have to play on social media. Despite what some people think, this is not just some passing fad, but a game-changing development that is here to stay.

Influencer marketing is like a hybrid of new and old marketing tools. Simply put, it’s taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The idea of influencer marketing has become a lot more present with the rise of social media influencers and celebrities and brands are …

In the wake of recent media buying scandals and concerns around production budgets and spends, transparency of media and production buying and the effectiveness of advertisers’ investments in these services is becoming increasingly important and frequently scrutinised.