Category: Industry learning

Demystifying Chinese Influencers There is no doubt that Chinese consumers are some of the most connected and highest spending of consumers in the world. In less than a decade consumer spending has more than doubled and retail grew 8.6% in the last year, nearly double that of the US. For many international brands, gaining access …

Perhaps it go’s without saying, we all have a personal brand.  This could be described as an image, a value system, “a shadow of social posts” if you will, which we build up over time.  Whether you invest in developing this or not, it exists. So why shouldn’t you put your best foot forward and …

All around the world, people are preparing for Chinese New Year (or Spring Festival). The year of the Pig: a year of fortune and luck is fast approaching this February 5th. Together with the many Australians taking part in the Chinese New Year celebrations are record numbers of tourists from Singapore, Taiwan, China and Hong …

Singapore has an international reputation of being forward-thinking in more ways than one. However, art and design are still perceived to be found or legitimised when featured in national museums, colonial architecture or luxury items. That cannot be further from the truth, especially when design is the backbone of modern life – from cutlery to …

As a young girl and coming from a mediterranean background, I was self-conscious of the dark hair on my arms and had very sensitive skin, so the usual hair removal products left my young delicate skin irritated and sore. It was then, 26 years ago, that Mum (aka Sue Ismiel) set out on a personal …

IP theft is a situation when another person uses your intellectual property for whatever reason they see fit, without you giving them permission to do so. Intellectual property is protected by different rights, such as trademarks (symbols, words, phrases, or designs that make your property unique), copyrights (authored work such as a poem, book, movie, …

Your new stock is in. It’s all shiny, bright and market ready. But one part of the puzzle is missing … the model!

What if I told you, that you had the power to transform the thoughts & educate hundreds of thousands of people by just clicking a button on your phone? Would you re-consider your approach to social media?

So you’re considering hiring professional talent for your project. But your cousin Joe, who doesn’t know the difference between a wide angle and a telephoto lens, says he can do the job for an eighth of the price. He’s not the best, but he’s convenient. Why should you hire a specialist instead of cheap and …

There’s one thing that’s for certain, the flocking of brands to influencers to help sell their products and services to engaged audiences isn’t going to stop anytime soon. In fact, influencer marketing campaigns are becoming a central driving force for brands who are looking to improve their digital engagement and even bottom-line sales figures. However, …