November 1, 2018

Art and Design x Brands

Clara Yee Pin it

Singapore has an international reputation of being forward-thinking in more ways than one. However, art and design are still perceived to be found or legitimised when featured in national museums, colonial architecture or luxury items. That cannot be further from the truth, especially when design is the backbone of modern life – from cutlery to …

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October 31, 2018

Nad’s: Building an empire and what’s next to come

Sue & Daughters Pin it

As a young girl and coming from a mediterranean background, I was self-conscious of the dark hair on my arms and had very sensitive skin, so the usual hair removal products left my young delicate skin irritated and sore. It was then, 26 years ago, that Mum (aka Sue Ismiel) set out on a personal …

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October 15, 2018

How to Handle an IP Theft Situation

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IP theft is a situation when another person uses your intellectual property for whatever reason they see fit, without you giving them permission to do so. Intellectual property is protected by different rights, such as trademarks (symbols, words, phrases, or designs that make your property unique), copyrights (authored work such as a poem, book, movie, …

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September 11, 2018

Naran Lingerie on finding the perfect model

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Your new stock is in. It’s all shiny, bright and market ready. But one part of the puzzle is missing … the model!

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August 9, 2018

The power of Influencers

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What if I told you, that you had the power to transform the thoughts & educate hundreds of thousands of people by just clicking a button on your phone? Would you re-consider your approach to social media?

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August 8, 2018

WHY TALENT MATTERS

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So you’re considering hiring professional talent for your project. But your cousin Joe, who doesn’t know the difference between a wide angle and a telephoto lens, says he can do the job for an eighth of the price. He’s not the best, but he’s convenient. Why should you hire a specialist instead of cheap and …

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August 6, 2018

INFLUENCER MARKETING – IT’S NOT JUST ABOUT INSTAGRAM

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There’s one thing that’s for certain, the flocking of brands to influencers to help sell their products and services to engaged audiences isn’t going to stop anytime soon. In fact, influencer marketing campaigns are becoming a central driving force for brands who are looking to improve their digital engagement and even bottom-line sales figures. However, …

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July 20, 2018

INFLUENCER MARKETING & SHOPPABLE LINKS: A POWERFUL COMBO

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Now we know what you’re thinking. A powerful combo for what? And we think the answer is going to excite you. Especially if you’re managing a brand that measures its success in cold, hard, sales. This is because influencer marketing and social media shoppable links are a powerful combo for increasing e-commerce success!

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July 18, 2018

HOW INFLUENCER MARKETING COULD BE CRUCIAL FOR YOUR BRAND

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Today, no one disputes the rise of digital and mobile marketing as a primary resource for continuous brand growth. Gone are the days of releasing a few radio and TV ads, or buying quarterly ad space in popular magazines, being the start and end of your marketing strategy. With the internet of things, your audience …

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July 9, 2018

How Influencers Are Changing the Social Media Market

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It seems that these days, everyone is raving about influencers and the key role they have to play on social media. Despite what some people think, this is not just some passing fad, but a game-changing development that is here to stay.

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