Category: Industry learning

And thus, shrouded by doom of Shakespearean proportions the curtain goes down on the Australian arts sector. Not through any fault or mismanagement of its own, but a cursed virus has cast a pox on all of our stages and screens. It’s tempting to write in theatrical flourish, to write metaphorically of tragedy of Greek …

In the modern age of social media, where things can quickly go viral and be shared by millions of online users, intellectual property is very much a legitimate concern. The degree to which you should be concerned, however, does rely on a few factors. First, to understand a bit about IP laws in Australia. In …

Have you been wondering what the new “Paid partnership with” feature works on Instagram influencers? Read more to learn what it means and how it works. What Does “Paid Partnership With” Mean? When you notice an influencer a post, and then you see “Paid Partnership with…” above the post in feed or story, it means that the …

TRF HOW TO: writing a contra collaboration brief to get you the BEST influencers for the job 1. Set a fair contra to posts ratio (be realistic in your expectations!) Remember, influencers normally get given product plus payment to collaborate and promote brands. If you only have contra available and not monetary compensation, then make …

Working out what to quote for an Instagram influencer campaign can be tricky. A few things we recommend asking the client, so you can give them an accurate quote: “Do you want content approval before the image & caption goes live?” If they do, just make sure you are factoring into your quote the admin …

One of the top questions we are asked is “What should I charge, or as a client, what should I pay?” The question comes from seasoned veterans of the industry and newbies alike. We have put together some standard industry guide rates to help you set your budget for your next project.    Talent Type …

Location scouting just got a whole lot easier!  Every now and then we hear about something new and clever that could be useful to you, and we’re more than happy to spread the word.  This week’s special find is A Perfect Space.  We all know how annoying and time consuming it can be to find …

Aussie youth are a tricky bunch. Just when we think we have them figured out, they surprise us. (Well, they surprise those of us who are paying attention. For the rest, they will remain stereotypes and tabloid headlines in perpetuity.) As a brand, trying to connect with this often hard to reach the audience, how …

The internet is considered the single most powerful marketing tool today, and by extension, social media has also made significant strides in this regard. For hair and grooming, it has been quite common for people to try and emulate, or at least try to look similar to their social media influencers. This has resulted in …

Insights are the key to understanding the fit, power, authenticity, and credibility of influencers Partnering with influencers can be a powerful way to broaden awareness, connect with new and current audiences, build credibility and, the ultimate goal, encourage actions that help you reach your objectives. While some people still question the effectiveness of influencer partnerships, …