Category: Industry learning

TRF HOW TO: writing a contra collaboration brief to get you the BEST influencers for the job 1. Set a fair contra to posts ratio (be realistic in your expectations!) Remember, influencers normally get given product plus payment to collaborate and promote brands. If you only have contra available and not monetary compensation, then make …

Working out what to quote for an instagram influencer campaign can be tricky. A few things we recommend asking the client, so you can give them an accurate quote: “Do you want content approval before the image & caption goes live?” If they do, just make sure you are factoring in to your quote the …

One of the top questions we are asked is “What should I charge, or as a client, what should I pay?” The question comes from seasoned veterans of the industry and newbies alike. We have put together some standard industry guide rates to help you set your budget for your next project.    Talent Type …

Location scouting just got a whole lot easier!  Every now and then we hear about something new and clever that could be useful to you, and we’re more than happy to spread the word.  This week’s special find is A Perfect Space.  We all know how annoying and time consuming it can be to find …

Aussie youth are a tricky bunch. Just when we think we have them figured out, they surprise us. (Well, they surprise those of us who are paying attention. For the rest, they will remain stereotypes and tabloid headlines in perpetuity.) As a brand, trying to connect with this often hard to reach audience, how do …

The internet is considered the single most powerful marketing tool today, and by extension, social media has also made significant strides in this regard. For hair and grooming, it has been quite common for people to try and emulate, or at least try to look similar to their social media influencers. This has resulted in …

Insights are the key to understanding the fit, power, authenticity and credibility of influencers Partnering with influencers can be a powerful way to broaden awareness, connect with new and current audiences, build credibility and, the ultimate goal, encourage actions that help you reach your objectives. While some people still question the effectiveness of influencer partnerships, …

The investment of marketing budget into an influencer campaign has the ability to deliver incredible results in a short amount of time. From Frank Body Scrub to the Ice-bucket challenge, the value of the influencer in creating urgency is undeniable. Theright.fit, APAC’s largest talent platform has always aimed for agility and  transparency. Therefore, allowing data …

If you just look around any mall or check out online stores, you’ll see that athletes have become the new celebrity faces of many brands. No matter if Serena Williams and Nike or Lionel Messi and Pepsi, athletes today not only act as spokesmen for the companies but they also sell products. While sports brands …

If you’ve ever engaged or thought about engaging in digital marketing then the words “Engagement Rates” would have popped up at some stage. But what exactly do we mean by Engagement Rate (ER)? Glad you asked! ER is a vital social media metric enabling brands and agencies to measure the effectiveness of influencer actions and better …