Category: Industry learning

Guest writer Chris Wirasinha (co-founder of Pedestrian.tv) gives us his insights on this major change in the media landscape in Australia.    In case you missed it, Facebook just banned all publisher content from being shared, viewed or distributed to Australian users. While at first glance you may think that this just effects content publishers …

And thus, shrouded by doom of Shakespearean proportions the curtain goes down on the Australian arts sector. Not through any fault or mismanagement of its own, but a cursed virus has cast a pox on all of our stages and screens. It’s tempting to write in theatrical flourish, to write metaphorically of tragedy of Greek …

In the modern age of social media, where things can quickly go viral and be shared by millions of online users, intellectual property is very much a legitimate concern. The degree to which you should be concerned, however, does rely on a few factors. First, to understand a bit about IP laws in Australia. In …

The “Paid Partnership With” feature on Instagram has become increasingly popular recently with influencers using it to help grow their audience and brands using it as a way to engage more directly. This article takes an in-depth look at what paid partnerships on Instagram entail, how it works for both parties involved, and why you …

It’s better to give than to receive! Gifting products to people is a great way to spread the word about your brand and create UGC (that’s user-generated content for those who hate acronyms!) and word of mouth, and reach a range of new potential customers. Previously, influencer marketing through gifting involved a manual process of …

Being an Instagram influencer is not a get-rich-quick scheme. To make money at it, you need to work hard and be persistent. While it can be a lucrative job, most people who do it full time seem to have a strong portfolio of brands they collaborate with and might also be working on their own …

One of the top questions we are asked is “What should I charge, or as a client, what should I pay?” The question comes from seasoned veterans of the industry and newbies alike. We have put together some standard industry guide rates to help you set your budget for your next project.    Talent Type …

Location scouting just got a whole lot easier!  Every now and then we hear about something new and clever that could be useful to you, and we’re more than happy to spread the word.  This week’s special find is A Perfect Space.  We all know how annoying and time consuming it can be to find …

Aussie youth are a tricky bunch. Just when we think we have them figured out, they surprise us. (Well, they surprise those of us who are paying attention. For the rest, they will remain stereotypes and tabloid headlines in perpetuity.) As a brand, trying to connect with this often hard to reach the audience, how …

The internet is considered the single most powerful marketing tool today, and by extension, social media has also made significant strides in this regard. For hair and grooming, it has been quite common for people to try and emulate, or at least try to look similar to their social media influencers. This has resulted in …