Influencer Campaign: Kin Fertility

The breakdown:

BUDGET: $7150 + managed service fee

TURNAROUND: 14 days

TALENT APPLIED: 200+

TALENT BOOKED: 10

You might have heard of the talented folks behind Kin Fertility, who are ex Koala and are well known faces in the tech start up scene in Australia. This is their latest venture, Kin Fertility, allowing women to access a subscription service of the pill from the comfort of their own home.

Connecting consumers with a GP online for their appointment, then organising the prescription to be filled and delivered straight to your door, Kin Fertility takes the hassle out of getting your contraceptive sorted each month.

Using our managed service offering, we helped Kin Fertility find & engage suitable female influencers in Australia, and delivered the campaign end to end for them, including providing them with over 50 pieces of high res content that can be re-purposed for online ads and re-marketing.

The campaign consisted of in feed instagram posts and instagram stories, as well as a content creator who created a range of high res photos and videos for the brand use for broader brand collateral.

A content creator is basically a model/photographer/videographer and stylist all in one! You simply provide them the product (in this case, they posted a range of the packaging and pill packets) and the content creator provides a bank of images and videos back to you - all for less than $800! Simple!

With an organic reach of over 215,000, over 16,000 unique likes and 560+ comments, the brand well and truly reached and engaged women of Australia with this campaign.

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Check out some of the content created below: