The breakdown:
BUDGET : $95-$300 per reel, depending on the influencers following
TALENT APPLIED : 74
TALENT BOOKED: 17
Impulse Fragrances: the classic, on-the-go fragrance that has been in many handbags for 40 years and definitely brings out some nostalgia.
Impulse Fragrances Australia used theright.fit to find young influencers with a strong TikTok and Instagram presence. The target demographic audience is teens (predominantly female) with an interest in fashion, music and pop culture.
This client chose to have a very specific brief for the influencers to follow. They were after one reel with specified length, dimension and detailed outline for content and audio.
Additional requirements were:
- 48 hours to approve the content prior posting
- Specific time frame posting (when the influencers audience is most engaged)
- Delivery of analytics on likes/reach/engagement after posting
- Permission to repost/repurpose content created, tagging the influencer
This was all easily done by the 17 influencers that got booked for this campaign.
Here is a selection of the content produced by the influencers:
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Here are some of the influencers booked for the campaign:
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