Successful account director of a global communications agency
My name is April; I am an account director in a global communications agency. I have always worked in the creative world. Starting out in front of the camera as a model and presenter and then studying to learn how to become the mind behind the campaign ideas themselves.
“What I love most about my industry are the people I have met along the way! So many creative and intelligent humans. I have been blessed to work with leading chefs, designers, photographers, celebrities, athletes, musicians, artists and entrepreneurs. I have worked with some of the world’s biggest brands and hope that some of the work I have done has created positive social change in some way.”
Did you ever come across any roadblocks or adversity by being female?
Being a female in business is challenging, and I have faced my fair share of adversity. Surprisingly some of the struggles I have experienced have arisen when working with other women who are overly competitive and insecure, leading to manipulation and bullying in the workplace (almost a mirror of the schoolyard). This kind of behaviour is usually due to jealousy that has arisen from internal struggles with low self-esteem. It makes me feel sad that women suffer in this way and as a result try to bring other women down to feel better. I think this problem is less about the individual and more about society as a whole. Women grow up surrounded by messages that make them feel unsure about who they are, instead of feeling empowered. This is the root of the problem. If we were raised to love ourselves (mind, body and character), we would only want to love and empower others, as opposed to bringing them down.
And yes, there have been challenges dealing with men also such as objectification & patronising behaviour. However, this never stings as much as it does when it comes from a fellow sister.
Did you face any challenges along the way?
I think every young professional faces a series of challenges along the way. It takes a long time to find your feet. Learning new things, understanding the industry and uncovering your unique skill set is never easy. But I do think the hardest challenge we face is in our day to day struggle with our self-worth and confidence. It took me a long time to back myself and believe that my work was good enough, that I was good enough and that I had the power to lead and encourage others.
How do you support and empower other women in the industry?
I love offering emotional support to the staff that I manage and helping them to develop confidence in their decision-making abilities. I believe that as a manager you empower someone by assisting them to become the best version of themselves, through highlighting their unique strengths. This leads to them having confidence in who they are. It’s so important for women to support each other in the workplace. In my industry hours are long, stress levels high and emotions can run wild. We are all human and coming to work is an essential part of our character development. You can shape a person’s career, and have a positive impact on their life for years to come if you manage with courage and empathy.
What is your advice for females in your industry?
Work hard, be nice and care for your fellow sisters. The industry is meant to be fun and creative, a place to learn and succeed, not a battlefield of egos.
Who is your role model?
Creative director and producer, Sophia Coppola. She is stylish, intelligent, sophisticated and a beautiful mother.
And my mum! Resilient and hilarious with a huge heart.
To find out more about April, check out the links below: