Honestly, I had no intentions of ever becoming an influencer/never thought I would become one. I initially started up my Instagram to share my magic trick videos, track my progress, and also engage with other like-minded people (as I didn’t know many other people in person who shared the same interests). Over time, after consistently putting out content and interacting with other people within my niche, I noticed that my following was growing to a somewhat reasonable size which motivated me to keep improving on the content I produce to see how big of a following I could actually get.

What’s one of the biggest challenges you’ve faced as an influencer?

One of the biggest challenges I’ve faced is the expectation to keep producing solid content, especially when you’re having a ‘writer’s block’ period. There have been so many times where I’ve just been sitting in my apartment with my camera in my hand trying to rack my brain for some ideas because I haven’t posted in around 5 or so days.

What are you looking for in cooperation? What are your expectations?

The only expectation I have is for the client to be respectful and have a positive, fun attitude.

How do you feel about strict requirements concerning your content given to you by an enterprise?

Personally I’m not the biggest fan of enterprises laying out strict requirements for the content they want me to produce. I feel that without a bit of creative freedom my following will be able to 100% see that the post isn’t authentically me. 2

What key qualities will make you say “yes” to working with a brand/business?

As long as they come across as fun & open minded then I’m down to work with them!

What key qualities will make you say “no” to working with a brand/business?

Essentially the opposite of my answer to the previous question. If they come across as strict/difficult to get along with I won’t be choosing to work with them.

 

What are the key do’s and don’t’s brands should follow in working with micro influencers?

Do:

– Allow them to create content that encapsulates their own vibe while also sticking to the brief.

– Offer suggestions of what type of content to create and possibly brainstorm with the influencer different ideas of what could work best for both of them.

– Be a nice human.

Don’t:

– Impose overly strict requirements for what type of content you expect the influencer to create.

– Be rude.

What’s one of the biggest rewards you’ve experienced as a micro influencer?

One of the biggest rewards I’ve experienced as a micro influencer (aside from the money of course), is the expansion of my creative process when working with different sorts of brands. Given that one size doesn’t fit all I’ve had to learn to adapt 3 to each different campaign while also allowing the content to fit my style/suit my audience.

Common misconceptions about working with influencers?

One common misconception would be that in order for their campaign to be successful they need to use top-tier, A-list celebrity influencers to even make an impact, let alone have a profitable campaign. The truth is, by using more micro-influencers rather than one or two big influencers, the genuine reach and ROI is seen to be greater.

Future Predictions

My prediction for the future of micro influencers is that eventually, platforms like Instagram will implement tracking/analytics for influencer campaigns that will provide accurate metrics for brands/enterprises to use to see which influencer will be most beneficial to them, and to also see, in real time, how well each influencer post does to convert into sales, brand awareness etc.

Why was it important for you to join a platform like The Right Fit?

It was important for me to join The Right Fit because it allowed me to search for my own campaigns to apply for and to easily filter out campaigns that aren’t suited for me (whether that be because of gender, state, follower count etc).

https://theright.fit/talent/nathan-darma

Instagram : @sleightlyjacked