I never started my blog with the intention of becoming an “influencer”. That word didn’t even exist when I launched my Instagram page and blog in 2014. I began my journey when I fell pregnant with my first child and at the time I did not have any friends of mine who had kids, so I felt very isolated.
Blogging and reaching out to other Mums via Instagram is how my journey started. Over time I had businesses and brands reaching out to send me products to promote and review and that’s how I started working with brands and stores.
Managing deadlines when you have two children to look after especially when they get sick!
What are you looking for in cooperation? What are your expectations?
I look to cooperate with brands that fit our blog and page. With many brands I work with, I expect payment for the work I do in promoting the product. Whether it’s via our social media channels or via our blog, it is all time consuming and I ensure every campaign is done with utmost quality, hence my time and effort needs to be rewarded for that.
How do you feel about strict requirements concerning your content given to you by an enterprise?
I don’t mind guidelines, but I won’t work with a brand that dictates what I have to say to my followers. I have to stay true to my followers and also maintain my tone of voice. Followers can quickly pick up when something is seen as too “promotional” when brands insist on using their words or taglines.
Qualities of a brand/business that you’d say “yes” to:
First of all, the brand has to fit with our page/blog and be of interest to our follower base. I also ensure if I am promoting a product, that I use it for at least 2 weeks to ensure the quality of the product. I have had brands approach me in the past where they have asked me to promote their product, but after using it, I wasn’t happy with the quality or how it functioned, and I turned the job down.
It’s also important that there are clear expectations from the beginning. For brands to chop and change their requirements during a campaign can be annoying.
Qualities of a brand/business that you’d say “no” to:
Dictating what needs to be said about their product or brand. Not being flexible. Tight deadlines. Asking too much for what they are paying for…
Do’s and don’t’s brands to follow in working with micro influencers:
Get a good understanding of their blog before approaching to work with them. Ensure your brand fits with their blog and follower base.
Don’t dictate what should be said. Let the influencers be true to their voice and highlight and promote your brand in their own words.
Do compensate for their time and effort. If it’s product, let it be to the value of what they would charge, or if the product is of lower value, offer a part payment. If you do have a marketing budget, I would highly recommend paying their rate. The influencer will put more time and effort in a paid promotion which in turn benefits you as the brand as you get exposure, quality content and images that can be reused from your end.
Seeing an increase in brands wanting to work with me and over the years it has gone from smaller businesses to larger companies. It’s been a great testament to the time and effort I put into every post
especially those that I work with brands on.
What’s one of the common misconceptions about working with influencers?
That we are in it for free stuff or for the money grab! That really irks me because I have turned down a lot of free stuff and paid jobs over the years because it doesn’t fit our instagram page. I think about my followers in the first instance and think “would they be interested in seeing this brand or product?”
If it’s a no, then I politely decline. Influencers are proud of the community they have built and so many of us do it for the creative element and the ability to connect with people. Nothing feels better when I get comments or messages thanking me for products that I have recommended or promoted which they
have bought and have also loved.
I think micro influencers will hopefully start seeing their worth and brands will also start budgeting to pay for micro influencers in the future. It should be part of their marketing budget and no longer an after thought or a PR play.
Micro influencers build a strong community of highly engaged followers, It’s not just about likes for micro influencers. We look to respond to comments and answer any questions that come through our platforms.
Joining a platform like The Right Fit
I love that the The Right Fit allows a level playing field for influencers. You can showcase brands you have worked with, tell the client why you would be a good fit for the job and negotiate on rates. It’s been a fantastic way to connect to new brands I haven’t worked with before and build a nice portfolio via TRF.
I also have loved seeing the platform grow overtime. I am super impressed with what Taryn has done and the fact that she still responds to questions and concerns that come from influencers or talent says a lot about the platform and the people running it.