The breakdown:
TOTAL BUDGET : $10k +GST
TURNAROUND : 14 days
TALENT APPLIED : 80+
TALENT BOOKED: 9
Using influencers to drive Father's Day gift conversions, on time and on budget.
For all those fabulous Dad's this Father’s Day, Lark Distillery launched a Steak & Whisky Gift Pack & Masterclass that consumers could participate in across Australia. To generate awareness of this perfect gift idea, Lark engaged 9 Influencers to promote the gift pack, as well as create content & brand awareness for the Lark Distillery brand more broadly.
The influencers delivered one in feed post and one story with a swipe up link. The influencers had a combined following of over 578,420 and a high engagement rate, making this a unique, cost effective way to reach a huge audience, whilst building trust and authority for the brand at the same time.
What were the results?
Total Reach: 65,093
Total engagement: 12,750
Total pieces of unique content: 32
CPE: $0.34
Through theright.fit they worked with foodie influencers like well known 'My Kitchen Rules' alumni, as well as men's style bloggers, and cocktail bloggers, getting them national reach across a variety of sectors.
Let's check out some of the content:
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Just some of the booked talent:
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