The breakdown:
TOTAL BUDGET : $10k +GST
TURNAROUND : 14 days
TALENT APPLIED : 80+
TALENT BOOKED: 9
Using influencers to drive Father's Day gift conversions, on time and on budget.
For all those fabulous Dad's this Father’s Day, Lark Distillery launched a Steak & Whisky Gift Pack & Masterclass that consumers could participate in across Australia. To generate awareness of this perfect gift idea, Lark engaged 9 Influencers to promote the gift pack, as well as create content & brand awareness for the Lark Distillery brand more broadly.
The influencers delivered one in feed post and one story with a swipe up link. The influencers had a combined following of over 578,420 and a high engagement rate, making this a unique, cost effective way to reach a huge audience, whilst building trust and authority for the brand at the same time.
What were the results?
Total Reach: 65,093
Total engagement: 12,750
Total pieces of unique content: 32
CPE: $0.34
Through theright.fit they worked with foodie influencers like well known 'My Kitchen Rules' alumni, as well as men's style bloggers, and cocktail bloggers, getting them national reach across a variety of sectors.
Let's check out some of the content:
![influencer drinking Lark Distillery](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a010bd66f416edb51e270e_lark-distillery-influencer-campaign-01.webp)
![Picture of Lark Distillery product](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a010c66949fb6477c8e7b9_lark-distillery-influencer-campaign-02.webp)
![Picture of Lark Distillery product](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a010d01dc08709b8fb3315_lark-distillery-influencer-campaign-03.webp)
![Picture of Lark Distillery product](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a010d91dc0870e32fb3554_lark-distillery-influencer-campaign-04.webp)
![Influencer drinking Lark Distillery](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a010e2de9394d02d429bcb_lark-distillery-influencer-campaign-05.webp)
![Influencer drinking Lark Distillery](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a010eb38e93fb40e07a1de_lark-distillery-influencer-campaign-06.webp)
![Picture of Lark Distillery product](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a010f86949fb0311c8ede5_lark-distillery-influencer-campaign-07.webp)
![Picture of Lark Distillery product](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a01103b78efe07af9baf8e_lark-distillery-influencer-campaign-08.webp)
![Picture of Lark Distillery product](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a0110baa7229a0df0ccc4c_lark-distillery-influencer-campaign-09.webp)
![](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/6373499dfc2ed1a76a23097b_Sapcer%20for%20blogs%20(1).jpg)
Just some of the booked talent:
![Influencer booked for Lark Distillery Campaign](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a011d688734f252242330c_lark-distillery-influencer-campaign-010.webp)
![Influencer booked for Lark Distillery Campaign](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a011de7670a1049f4cacf8_lark-distillery-influencer-campaign-011.webp)
![Influencer booked for Lark Distillery Campaign](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a011e4406f2f0eadb3225d_lark-distillery-influencer-campaign-012.webp)
![Influencer booked for Lark Distillery Campaign](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a011f1a36359d054c46f66_lark-distillery-influencer-campaign-013.webp)
![Influencer booked for Lark Distillery Campaign](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a011ff450d4fe3c9589a0a_lark-distillery-influencer-campaign-014.webp)
![](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/6373499dfc2ed1a76a23097b_Sapcer%20for%20blogs%20(1).jpg)
![Influencer booked for Lark Distillery Campaign](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a01210b78efeba449bc308_lark-distillery-influencer-campaign-015.jpeg)
![Influencer booked for Lark Distillery Campaign](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a01216de9394d4cb42a94c_lark-distillery-influencer-campaign-016.jpeg)
![](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63a0121ea363591d9dc471e9_lark-distillery-influencer-campaign-017.jpeg)
![Influencer booked for Lark Distillery Campaign](https://cdn.prod.website-files.com/5a1030a3808a3a000115faf0/63733ddc5603d2b2b40ee991_11.jpeg)