The Brief

Johnnie Walker, the most widely distributed brand of blended Scotch whisky in the world, was looking promote their new cocktails in collaboration with some of Australia’s leading restaurants.

They wanted influencers with over 15k followers who had an interest in entertainment, great food and a love for whiskey, to create content featuring the signature cocktail of the restaurant and share with their followers.

The Solution

It took only 5 days for the team at Leo Burnett receive over 110 applications from talent matching the brief, of which they chose 8 fantastic on-brand influencers to work on the campaign.

Influencers: Jill W, Ross J, Christina T, James C, Toni D, Monique C, Taryn W

“It was great to work with theright. t on this campaign! Honestly, this is some of the best service I/we have ever received! The team are seriously on it; we got super swift responses from talent, and everyone went the extra mile. Thank you so much! – Liz, Leo Burnett

See the content some of their chosen influencers created:
Booked Talent: