Theright.fit defines a micro influencer as someone who has an audience within a range of 2,000 followers up until about 20,000 followers on a particular social media channel. For this activation, Koala Mattresses were looking for young Australian influencers to post their sleep experience using their new Koala mattress. Successful applicants were gifted a new Koala mattress, which they used to post two instagram photos and 3 Instagram stories. This campaign was effective as they reached a large number of people across a range of different influencer followings.
“The response we got from our job posting was epic! Really happy with the influencers we chose and thought the content was of a super high quality. Will be back!.” Charlie
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