With so many brands and businesses focusing their online efforts on social media these days, it can be easy for people to forget about their own blogs. But there is someone who hasn’t forgotten about your blogs – Google!
Organic search traffic can be extremely powerful for your business and should never be underestimated. Having your website appear on the first page of Google is worth its weight in gold, but getting it there is no mean feat.
Many SEO experts will tell you that content is king, and they aren’t wrong. But they don’t always tell you how to get there. As a freelance SEO consultant and blogger in Perth, it’s something I do every day for my own website, personal blog and my clients’ websites. So here are my 5 top tips for creating great blog content that will help you get ranked on Google.
Write Awesome Headlines
Never ignore the power that your blog headline holds. It’s the first thing that people will read, it’s more than likely going to be in the URL of the page, and will have a dramatic effect on your SEO
The best way to do come up with a great headline is to think about what people would Google to find your blog post. An example would be, if you are writing a blog about how green is going to become the latest winter fashion trend in Sydney, don’t title it “Green is Back This Winter”, go for something more like “Sydney’s Winter Fashion Trends 2017: Green Is Back”.
Install & Use Yoast SEO
If you are using WordPress for your website, install an SEO plugin – Yoast SEO is one of the most popular and it’s not hard to see why. It’s really user friendly and simple to use, making it ideal no matter what your level of SEO knowledge.
I use Yoast SEO on my own websites and always make use of the SEO opportunities it affords. Always add a title tag and a meta description to every post. Each post should have a unique title tag and meta description too – Google hates duplicates!
Sprinkle Your Keywords Like Unicorn Dust
Beyond your headline, you also need to include your keyword/s throughout your blog post. So using our previous example of “Sydney’s Winter Fashion Trends 2017: Green Is Back”, you want to mention keywords like “Sydney’s winter fashion trends”, “fashion trends in Sydney this winter” or “winter 2017 fashion trends in Sydney” throughout your post.
Don’t saturate it though – you don’t want it to sound super spammy and like you’ve written it for search engines rather than humans. Use your keywords where they fit naturally in the post. Usually the higher up in the content, the more SEO weight they carry so try and use at least one keyword in the opening paragraph. Don’t use too many completely different keywords in one post either – pick one or two and focus on them to make sure they are highly relevant to the piece.
Optimise Your URLs
Having a well optimised URL for each blog post can make all the difference to your SEO efforts. Most website platforms these days will allow you to customise your URLs. The key with this is to do it BEFORE you hit publish. Once you publish a link, it becomes a whole heap trickier to change without creating other issues.
WordPress is great as it will take what you’ve written as your headline and make that part of your URL – if you’ve set it up in your settings correctly. If your URLs look more like “….com.au/ ?p=123” than ““….com.au/winter-fashion-trends-sydney-2017” then you need to take a look at your permalinks settings and fix that.
Give Yourself Some Link Love
Everyone knows that having great links to your website helps your rankings on Google, but have you thought about how often you link to yourself?
This is called internal linking and is another important part of the SEO puzzle. Create links on your blog posts to key pages on your website or other blog posts you’ve written. It helps Google to crawl your website and piece together the structure and importance of the pages on your website.
When you create the links, make sure you add the links on relevant keywords, not words like “click here” or “this post I wrote”. Try and link on the keywords you are targeting on the post you are linking to – so if you were going to link to your Sydney winter fashion post on another blog post, use something like “winter 2017 fashion trends in Sydney” as the link text (often referred to as anchor text).
And there you have it – my top 5 tips for creating great blog content that will help you get ranked on Google. How many of these are you currently using regularly?
She’s helped businesses across Australia to get found online through effective SEO, tailored Google AdWords and quality website and blog content as well as social media management.
As a passionate marketer and blogger, she loves seeing those page one results for her SEO clients and conversions coming in when businesses finally start reaching their clients.