Mumbrella360 program revealed featuring the brand behind Fearless Girl, Microsoft search leader, New Corp Australasia boss and more.

The full program for Australia’s largest media and marketing conference, Mumbrella360, is now available and includes the boss of News Corp Australiasia, the brand behind the globally acclaimed ‘Fearless Girl’, one of Microsoft’s leading search and AI experts, a panel of some of the most recognisable women in media and more.

Taking place on June 12-14 at the Hilton Hotel in Sydney, Mumbrella360 is attended by nearly 2500 attendees and will feature five content stages, a full program of masterclasses, plus a formal one-on-one networking afternoon.

The executive chairman of News Corp Australasia, Michael Miller, will make a rare on stage appearance to discuss the company’s unique understanding of what makes consumers pay for content, including for its market-dominating newspaper mastheads, and subscription TV offerings Fox Sport and Foxtel.

Miller’s appearance comes just over two years after he took on what is arguably Australia’s biggest media job. News Corp’s extensive newspaper portfolio includes The Australian, Sydney Telegraph, Brisbane Courier and Melbourne Herald Sun mastheads. The company is also the majority owner of Foxtel and recently pulled off a $1bn+ blockbuster deal for the cricket rights. And News Corp also owns one of the country’s three big magazine publishers News Life Media.

Also newly revealed today as a speaker is Liz Serotte, vice president of marketing communications at State Street Global Advisors, the brand behind ‘Fearless Girl’, one of the most awarded campaigns in Cannes Lions history. Serotte will fly in from Boston to explain the innovative thinking that gave rise to a now-iconic campaign and how State Street Global Advisors measured its business impact. The statue, a young girl facing Wall Street’s iconic Charging Bull, dominated social media from its launch, garnering more than one billion Twitter impressions in the first 12 hours, eventually reaching 4.6 billion impressions and 745 million Instagram impressions over 12 weeks.

Joining Serotte in headlining the event is Petronella Panérus and Magnus Jakobsson, leaders of Ikea’s agency of record in Sweden, Åkestam Holst; Microsoft’s global head of evangelism for search, Christi Olson; and PwC’s national industry leader for telecommunications, media and technology Megan Brownlow who will unveil the company’s Entertainment & Media Outlook for 2018 at the event.

Some of Australia’s best known industry leaders and media personalities will also take part in the event including Facebook’s Naomi Shepherd, insurance brand TAL’s Antony Wilson, Melissa Hopkins from Optus, Carolyn Bendall of ANZ, PwC’s Russel Howcroft, Powershop’s Catherine Anderson, Nova’s Kate Ritchie, and Fifi Box of Fox FM.

In addition, there will be a special interactive session led by IAB CEO Vijay Solanki. Titled ‘The Live Crowd-Sourced Digital Manifesto for 2020’, the audience will play an active role in shaping the manifesto which will then be reviewed by the board of the IAB and published by Mumbrella.

Also confirmed are 15 masterclasses which will provide workshop-style sessions to answer some of the biggest challenges in the industry. Among the sessions is Cavalry’s Dave Bentley who will lead a masterclass on building a successful group of freelancers, Showtime Marketing’s Dan Black who will illustrate how to tame guerilla marketing and DVM Law’s Stephen Digby and Stephen von Muenster who will provide in-depth legal tips on keeping agencies and clients safe in a complex climate.

Mumbrella360 will kick off on June 12 with a special half-day speed networking event where registered attendees can lock in meetings with key decision-makers and influential industry leaders to build their business network. This will be followed with two conference days featuring six streams of content.

https://mumbrella.com.au/mumbrella360