Styelle Bikinis is a fresh and fabulous Australian swimwear label dedicated to ending child slavery one bikini at a time. After a successful collaboration with our stunning talent Lauren Vickers and Lyndl K, we catch up with Styelle owner Charys as she shares the importance of ethical fashion and how others can get involved.
Why did you start an ethical swimwear label?
Wow! So many reasons! Most important to me is the aim to abolish child slavery and unacceptable working conditions for the people of the world. The sort of thing that we take for granted in the Western world is considered unheard of in poorer countries.
Women are fired for being pregnant and made to sleep on the floors of dirty factories – not going home to their families for days as they are made to work for 20 hours a day to keep up with the fast fashion expectancies of today’s society. Not only women are exposed to this, but children also. People don’t realise what they are doing to our planet and its people.
Quality garments not only bring you confidence and the wholesome feeling of wearing quality – but it gives back to the planet as it lasts longer and you don’t throw it away because you are aware of its quality and know that it always looks good on.
What were some of the reasons you chose to work with Lauren Vickers, Lyndl K, and Heidi H?
I chose Lauren Vickers and Lyndl as they both have very different looks and body shapes. Styelle Bikinis are versatile as well as sexy so it is important for me to relay this in the images. As an ethical company, having Lyndl was extra amazing after her crowning of Miss Earth Australia. I booked her before her crowning so it was like the universe was working in our favour.
Lyndl is so amazing, both outside and inside. She has such a pure and giving heart. Having her and Lauren represent my brand is nothing short of amazing. Lauren’s on screen presence is unlike anything else, her beautiful soul is so real and it truly shows not only in her photographs, but also through her charity work. It makes me so proud to have kind and caring women represent Styelle. They are both so attractive and are so different, yet so much the same in so many ways.
Heidi was nothing short of incredible. Such an amazing human being, so talented, professional, selfless, caring and attentive in so many ways from start to finish. She really listens to direction and takes initiative in execution, maintaining along the way. I cannot wait to work with her again, we have actually become friends since the shoot. My photos turned out so much better than I ever hoped, I would highly recommend getting anyone and everyone!
What did you enjoy most about working with theright.fit?
What is not to love? The whole team is so professional from start to finish and beyond completion, all the way from models and photographer through to customer service and management. I will 100% use theright.fit and their amazing talent on my next shoot! It was like I was a part of their team and I still am.
How can others get into ethical fashion?
The best way is through the Ethical Fashion Forum www.ethicalfashionforum.com There is an extensive amount of information in there and you can even contact them if you’re unsure of something. There is so much available at your finger-tips with the Internet – it’s crazy not to look at what you’re buying. After all, it’s your hard earned money lining who’s pockets?
Ask yourself questions like: “Where did this come from?” and “What am I buying?” or “How can my small purchase make so much difference to the rest of the world, I am only one person?” The truth is, it makes all the difference! What is one then becomes many and forces the unethical companies to change their ways.
See more of her amazing campaign captures for Styelle…
Meet the team
Client// Styelle Bikinis
Luxury Swimwear, Ethically Sourced
Luxury Swimwear, Ethically Sourced: Let’s Get Eth-i-cal… Ethical!
Mass production (aka fast fashion) factories are well known to host much less than desirable conditions for their staff; not just on the working site – but also through the wages (or lack there of) and through the employment of children.
To be ethical – is to simply be human – to love, respect and cherish each other – and value our worth. As an ethical bikini company, Styelle take great pride in knowing it makes that seemingly small contribution to the fashion world. What appears to be something so insignificant to one – can make the world of difference to another. So now I ask you… how can you make a difference to the children of the world?
Here is how we found to ethically source Styelle’s gorgeous luxe bikinis!
1. Ask questions!
This by far is the most important thing to do. Ask things like: is your factory already approved and audited by a well-known reputable retailer? If so, can you provide an ethical audit report?
2. Get an ethical report
An ethical report is a great thing to see, however you need to know what to look for. For example: the report MUST BE in PDF format as this makes it un-editable. It must also be recognised by a third party – some reputable retailers will use their own auditors and these can also be considered at your discretion. The audit should have been conducted no more than 12 months before you have requested the document – especially if the supplier is overseas.
3. What does their compliance report state?
So, what now? What should I look for in the audit report? Look first for non-compliance stated in the audit and ask the supplier why they are there. In the event a non-compliance is apparent, request a copy of their corrective action plan.
4. Research and varify
Verify! Verify! Verify! But what is verification when discussing an audit? Verification when discussing an audit of a factory is a review of the corrections that were put in place originally by the auditor. This is usually accompanied by photographs and supporting documents (for example a building/maintenance report) – a must see when there is non-compliance involved.
5. Ask yourself what really matters
So you have gone through the necessary checks – but there is still some non-compliance. How serious is this issue(s)? What plays on your conscience? How do you think the people in the factory are affected? Should you go with this company if they are not willing to change their ways? This step is completely up to you to decide – you need to know what compliance actually is though. It is when the law of the relevant country or region is being broken.
As a designer/wholesaler seeking out a manufacturer, does the non-compliance of this factory contradict your own principles and/or expectations? This seemingly small decision makes a whole world of difference to the people creating your garments and the factory employing them. If you do this, factories have a choice to either pull their socks up or lose your custom.
If you wish to learn more about ethical fashion, please click here.
Support ethical fashion, and you support an ethical future for the people of the world!
Ethical fashion doesn’t mean boring and expensive either – check us out at Styelle Bikinis and see how we have taken ethical to a whole new level!
Meet the team behind the images seen
Client// Styelle Bikinis