TheRight.Fit, a platform that directly connects agencies and brands with a wide variety of talent, has launched a podcast series that takes a deep dive into the influencer sphere in Australia. The regular self-titled podcast will be hosted by ex-2Day FM breakfast host Maz Compton and TheRight.Fit founder & CEO, Taryn Williams. It will be available through a variety of channels including iTunes, SoundCloud and Stitcher.
TheRight.Fit Podcast will explore a range of topics around influencers. It will cover working relationships, payments, best practice examples, minefields and plenty more. Each episode, Compton and Williams will be joined by other leading industry experts; from senior agency figures to brand marketing executives, social media experts and influencers themselves as they tackle the biggest questions surrounding influencers.
“The influencer space is one of the most dynamic in the media industry, but there is not enough constructive talk happening to develop it,” Williams explained. “Particularly after the AANA ruling on #ad, there were a lot of different opinions on its value and indeed the value of the influencer. We saw an opportunity to blow that discussion wide open and really get the industry involved in having constructive discussions around influencers which will hopefully answers some of the biggest questions currently being asked.”
“The influencer space is one of the most dynamic in the media industry, but there is not enough constructive talk happening to develop it. TheRight.Fit isn’t just about influencers, it’s about actors, models, videographers, makeup artists and more, but their place in the industry is solid and their value is generally realised. With the influencer, who is also a large part of TheRight.Fit platform, their value and positioning is still very much a topic of debate with no fixed forum for discussion.”
Compton added, “I adore Taryn for her innovation and for every rule she breaks! Getting around a microphone with people from different industries who are all somehow cosmically linked by influencer marketing is a great little side project. From high profile executives, to part-time Insta stars, this podcast will go down every rabbit hole in order to shed some light on why the spotlight on social media has changed the way the world does marketing. This is totally fascinating as a consumer and a host to try and figure out how Influencers became so powerful.”
“From high profile executives, to part-time Insta stars, this podcast will go down every rabbit hole in order to shed some light on why the spotlight on social media has changed the way the world does marketing.”
The first episode of TheRight.Fit podcast is available now to listen to and features Matt Holmes, co-founder & Director of Poem, and Simon Hancock, influencer and founder of Huddle Group. The quartet discuss how the influencer is defined as well as best practice working relationships. It can be listened to on iTunes here or Soundcloud here.
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For more information on TheRight.Fit podcast, to arrange an interview with Taryn Williams or to enquire about appearing on the podcast, please contact Samantha Dybac at SMWY Group on [email protected] or 0411 251 373.