What is the Australian media industry doing about policing the #ad policy that the AANA announced a few months ago? It’s a genuine question, not a criticism, that there doesn’t seem to be a real answer to it. The AANA announced the new rules, it was talked about significantly for a week or two in the media, the topic turns up every now and then in a conference, then … radio silence.
The industry needs to have a long, hard think about influencer marketing and they need to answer one simple question: are we really serious about policing this and applying rules and regulation to it, or is it simply something that needs to go in the too hard basket and we hoped that #ad would do more than it realistically could?
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