The term ‘influencer’ is used more and more these days during marketing meetings, and given the rise of the social influencers it is no surprise. A business that invests in an influencer campaign has the opportunity to generate $6.50 for every $1 invested; and as the founder of theright.fit I have seen many small business owners successfully integrate influencers into their marketing campaigns – and without breaking budget.
But for every business doing a great job there are many more still trying to navigate their way through what can seem like an overwhelming and complex landscape.
So in a sea of social media influencers, how can your brand find the right influencer and then use them effectively in a campaign?
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