Tag: australia

Herbal Fix came into fruition when we realised there was a gap in the Australian market for “functional beverages”, i.e. a natural alternative that provided a benefit over and above hydration.

Production was something that I was always going to fall in to. I am a teacher in a past life, I am super organised, can juggle a multitude of things all at once and have a good eye for detail. Throw an opportunity for creativity in the mix, a love of fixing problems and meeting …

There really is no disputing that the last two decades have seen the advertising industry evolving in leaps and bounds. Nowadays, when planning a campaign, you can access a diverse range of talent to promote your brand. Whether you require fashion models, advertising models, curvy models or even event models, agencies can provide extensive portfolios …

This week we flip the lens on influencer marketing and take a look at commercial talent platform theright.fit. We caught up with founder Taryn Williams to get her perspective on the past, present and future of influencer marketing for brands, models, bloggers and more. Get her insider tips on when to engage influencers, how to avoid over inflated …

Founder of technology startup theright.fit, Taryn Williams, discusses how her three-year old business won Mumbrella’s Award for Innovation and shares what she believes the word means in today’s media landscape.

I’ve been a journalist for 25 years now. Best job in the world as every day is different. I started the traditional way by doing a journalism degree. My first job was for ABC Radio in Melbourne as a crime reporter. I don’t want to sound like a weirdo but crime scenes fascinate me.

Having made the digital leap from a traditional offline model, influencer Taryn Williams‘ online talent agency theright.fit is rapidly expanding with clients requesting the service globally.

Video and photography is an incredible way to boost business and connect with audiences on a more personal, human level. But once you’ve created your video, it’s important to make sure it’s distributed on the right channels, in the right format. People’s behaviour differs greatly from channel to channel, so what works well on YouTube …

What if I told you, that you had the power to transform the thoughts & educate hundreds of thousands of people by just clicking a button on your phone? Would you re-consider your approach to social media?

There’s one thing that’s for certain, the flocking of brands to influencers to help sell their products and services to engaged audiences isn’t going to stop anytime soon. In fact, influencer marketing campaigns are becoming a central driving force for brands who are looking to improve their digital engagement and even bottom-line sales figures. However, …