September 20, 2018

Theright.fit’s Taryn Williams on constructing her Mumbrella award-winning startup

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Founder of technology startup theright.fit, Taryn Williams, discusses how her three-year old business won Mumbrella’s Award for Innovation and shares what she believes the word means in today’s media landscape.

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September 11, 2018

Shelly Horton talks about Media/Camera Presenting

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I’ve been a journalist for 25 years now. Best job in the world as every day is different. I started the traditional way by doing a journalism degree. My first job was for ABC Radio in Melbourne as a crime reporter. I don’t want to sound like a weirdo but crime scenes fascinate me.

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August 20, 2018

Model fit disrupts the talent agency market

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Having made the digital leap from a traditional offline model, influencer Taryn Williams‘ online talent agency theright.fit is rapidly expanding with clients requesting the service globally.

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August 10, 2018

RIGHT CONTENT, RIGHT CHANNEL

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Video and photography is an incredible way to boost business and connect with audiences on a more personal, human level. But once you’ve created your video, it’s important to make sure it’s distributed on the right channels, in the right format. People’s behaviour differs greatly from channel to channel, so what works well on YouTube …

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August 9, 2018

The power of Influencers

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What if I told you, that you had the power to transform the thoughts & educate hundreds of thousands of people by just clicking a button on your phone? Would you re-consider your approach to social media?

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August 6, 2018

INFLUENCER MARKETING – IT’S NOT JUST ABOUT INSTAGRAM

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There’s one thing that’s for certain, the flocking of brands to influencers to help sell their products and services to engaged audiences isn’t going to stop anytime soon. In fact, influencer marketing campaigns are becoming a central driving force for brands who are looking to improve their digital engagement and even bottom-line sales figures. However, …

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August 3, 2018

TOP 10 INSTAGRAM PHOTOGRAPHERS YOU NEED TO FOLLOW

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Everyone knows it’s true. Not all photographers are created equal. Granted, there are plenty of every-day folk and even Instagram influencers who fancy themselves talented enough to claim the title of “photographer”. But the truth is, just because they’ve generated a healthy amount of followers on the platform, it takes a truly talented eye to …

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July 20, 2018

HOW USER-GENERATED CONTENT (UGC) ENCOURAGES BRAND AUTHENTICITY

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Tired of struggling to produce the constant stream of content needed to appease today’s media- hungry consumers? Then we’ve got good news for you! There is an option that won’t burn out business owners or marketing budgets, and that way out is known as UGC. Social media content creators are plenty familiar with the UGC …

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July 18, 2018

HOW INFLUENCER MARKETING COULD BE CRUCIAL FOR YOUR BRAND

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Today, no one disputes the rise of digital and mobile marketing as a primary resource for continuous brand growth. Gone are the days of releasing a few radio and TV ads, or buying quarterly ad space in popular magazines, being the start and end of your marketing strategy. With the internet of things, your audience …

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July 16, 2018

WHY YOUR BRAND MARKETING NEEDS TO GO VISUAL, RIGHT NOW

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Status updates, vlogging, blogging … there is a lot of content being produced and published every single second of every single day in Australia and the world over. So, how is your brand meant to cut through all of this noise and make your content stand out to relevant audiences? The answer is both really …

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