January 23, 2019

How Social Media Changed the Modelling Industry

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Technology has brought about a lot of good things to the world. Every individual, whoever they may be, has used technology for their own advantage. Technology improved our form of communication since the old days. Furthermore, it has introduced several platforms, such as social media that help companies and businesses reach a wider audience. How …

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January 17, 2019

“It’s our mission to persuade more companies to use LGBTQ+ influencers” – Jessi & Millie

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We both have a passion for photography, despite this we didn’t purposely set out to become content creators. We actually started our Instagram after being involved in Australia’s Marriage Equality adverts. When our advert aired we received a lot of interest from people who wanted to hear more about our story and to follow our …

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January 8, 2019

Australia’s top 100 young entrepreneurs

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Written on the 21 December 2018 by Camilla Jansen, David Simmons, Matt Ogg, Ben Hall, Paris Faint, Yasmin Bonnell These young business men and women are our future business leaders fuelling the nations vibrant business culture, making our local economies tick and inspiring us with their drive and innovation.

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November 21, 2018

6 lessons in building social media influence from an expert who has done it

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Being a social media ‘influencer’ is now a real, viable career option, but exactly how do you get into this next-gen role? Here, model, entrepreneur and digital influencer, Taryn Williams shares her expert advice on how to get into the influencer game.

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November 21, 2018

How To Get Your Brand Noticed In A Crowded Market

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Contemporary brand managers certainly don’t have it easy when it comes to cutting through the white noise created by the sea of content that bombards the average consumer daily. Whether it’s online videos and social media or tv adverts and even posters in a bus stop, everywhere you turn there are brand messages just screaming …

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November 21, 2018

The Top 5 Benefits Of User-Generated Content (UGC)

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Love it or hate it, the rise of user-generated content marketing as a powerful marketing tactic is undeniable. Like the phrase itself implies, this is content that’s created and published by your consumers, customers, visitors and/or clients. Types of user-generated content could be photos, videos, hashtags and even comments that are submitted to websites, blogs …

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November 21, 2018

Influencers: Who Are They & What Are They Actually Up To?

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9 times out of 10 when you ask people about influencers they will respond, “Oh, those social media stars”. While this is, in essence, a somewhat accurate summary, it still brings to mind a small circle of ridiculously famous or beautiful people who have risen to celebrity status on platforms like Instagram and YouTube, particularly …

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November 21, 2018

Why Top Global Brands Are Booking Models With Social Reach

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When it comes to analysing models who also have incredible social media reach, there is one name that has become synonymous with this kind of super-influencer marketing; Kendall Jenner. In the past few years, she has transitioned from a teen reality star with big dreams of being a model to a bona fide fashion icon. …

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October 29, 2018

Herbal Fix on how they reach for the perfect Influencer

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Herbal Fix came into fruition when we realised there was a gap in the Australian market for “functional beverages”, i.e. a natural alternative that provided a benefit over and above hydration.

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October 29, 2018

What makes a good production? With Andrea Gorddard from Australian Fixer HQ

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Production was something that I was always going to fall in to. I am a teacher in a past life, I am super organised, can juggle a multitude of things all at once and have a good eye for detail. Throw an opportunity for creativity in the mix, a love of fixing problems and meeting …

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