August 23, 2018

MASTER YOUR CREATIVE BRIEF

Pin it

The creative process can sometimes feel like navigating uncharted territory. With so many ideas to map and endless opportunities for how they’re brought to life, direction is essential. Beautiful content is only as strong as its concept. What are you trying to say? Who are you talking to? What do you want them to get …

Read More
August 10, 2018

RIGHT CONTENT, RIGHT CHANNEL

Pin it

Video and photography is an incredible way to boost business and connect with audiences on a more personal, human level. But once you’ve created your video, it’s important to make sure it’s distributed on the right channels, in the right format. People’s behaviour differs greatly from channel to channel, so what works well on YouTube …

Read More
August 8, 2018

WHY TALENT MATTERS

Pin it

So you’re considering hiring professional talent for your project. But your cousin Joe, who doesn’t know the difference between a wide angle and a telephoto lens, says he can do the job for an eighth of the price. He’s not the best, but he’s convenient. Why should you hire a specialist instead of cheap and …

Read More