How the Iconic, General Assembly and theright.fit got people to care about their startups. Making people care is hard. Making them care about your business is even harder.
Photograph // Alistair F
What is future proofing yourself? It should be the singular focus of the entire creative industry. Long gone are the days of turning up to a job or project and hoping for the best. You need to be relevant, proactive and thinking ahead. What can give you an edge, what will make your day, your project or your campaign better – more beautiful – more creative – more successful and more efficient? These aren’t short cuts, you need to genuinely future gaze and push the boundaries of what is possible. That’s when good work becomes GREAT WORK!
What are the key steps involved? The key steps are being planned. If you’re planned and well organised you are less rushed and have more time to BLUE SKY think. This is that 10% of thinking that isn’t all about the doing or the pragmatic to do list, its the small amount of time when you’re bored that you can truly be creative and THINK. So if you’re organised you’ll have that 10% blue sky time which means you’ll have the chance to actually think. (P.S – being on social media doesn’t count as bored by the way).
Why do people need to start thinking about agility and speed? Give us a scenario! All reports are leading to consumers I.e. Humans having less and less time. This is means that to stand out you’ve got to do it quick! You know yourself how hard it is to stay on top of all the coms and the speed at which you need to ‘keep up’ in life. So remember that while you’re struggling to keep up, so are the people you want to work with / for. So be brief, courteous and to the point. Ask for what you actually want and have a point of view. Don’t waste time!
Women make up an average of 30% of the tech industry, and in Australia it’s only 28%. However, the numbers seem a little irrelevant when we look at our startup chart. According to our data, these women are fronting some of the most popular startups on Vest, proving trending is more than fashionable – it’s forward-thinking at its finest. So let’s raise a glass to the women raising the percentile. Our theright.fit Founder & CEO makes the Top 10!!Read More
A new Aussie startup is shaking up the modeling and talent industry with a bold new vision, and there’s an ideal niche for hairdressers as well, writes Tam Allenby. theright.fit can be described as a digital marketplace that connects models and other talent (i.e. actors, photographers, make-up artists and, most significantly, stylists) directly with clients, forgoing the need for a traditional bricks-and-mortar agency…Read More
Styelle Bikinis is a fresh and fabulous Australian swimwear label dedicated to ending child slavery one bikini at a time. After a successful collaboration with our stunning talent Lauren Vickers and Lyndl K, we catch up with Styelle owner Charys as she shares the importance of ethical fashion and how others can get involved.Read More
Our friends at NBN and Versus Media enlisted the expertise of theright.fit Actor Lauren Thomas for their latest “Small Business, Big Thinking: A Virtual Reality Check” TVC campaign. We’re impressed with the technology soon to be available – fashion, real estate + more! Join the VR revolution with NBN Business… See where virtual reality will meet you by 2020:Read More
If you’re the smartest person in the room, you’re in the wrong room! theright.fit Founder & CEO Taryn Williams sits down with The Entrepreneur Way to talk all things business…Read More
In response to the high demand from readers and the incredible Collective Hub community, Kick. Start. Smart. made its Queensland debut last week. Joining Lisa Messenger, leading athleisure wear entrepreneur, Lorna Jane, our theright.fit young over-achiever CEO & Founder Taryn Williams focused on the trials and tribulations of hiring and funding.Read More
The arts and media industries are predicted to grow 9% by 2018, that’s a lot of talent. So how do agencies get better at attracting the best possible candidates? By securing a better vetter, says Taryn Williams.Read More