Taryn, theright.fit CEO spends her Christmas day on an interview with Simon Dell at The Simon Dell show. She Talks about the growth on her career from being a model at 15 to launching her own agency and now a global tech platform for her industry.Read More
How to Become a Successful Actor in Australia: 11 Steps all Successful Actors Take
Lights, camera…no acting jobs. Acting is a lucrative career that attracts talented individuals from all walks of life. Whether you love being in the spotlight, want to share your passion for storytelling, or you’re looking to add skills to your Modelling background, there are many reasons to want to become an actor.Read More
Hate your job? This is the career you should actually have
How To Build A Business People Love: CEO, Taryn Williams Shares All
Making people care is hard. Making them fall in love with your business is even harder. Taryn Williams, CEO of theright.fit shares what works for her when creating a business that has a loveable heart and soul.Read More
Startup Smart: Interview With CEO Taryn Williams
How the Iconic, General Assembly and theright.fit got people to care about their startups. Making people care is hard. Making them care about your business is even harder.
Future Proofing: Average is not Enough in this creative industry
Photograph // Alistair F
What is future proofing yourself? It should be the singular focus of the entire creative industry. Long gone are the days of turning up to a job or project and hoping for the best. You need to be relevant, proactive and thinking ahead. What can give you an edge, what will make your day, your project or your campaign better – more beautiful – more creative – more successful and more efficient? These aren’t short cuts, you need to genuinely future gaze and push the boundaries of what is possible. That’s when good work becomes GREAT WORK!
What are the key steps involved? The key steps are being planned. If you’re planned and well organised you are less rushed and have more time to BLUE SKY think. This is that 10% of thinking that isn’t all about the doing or the pragmatic to do list, its the small amount of time when you’re bored that you can truly be creative and THINK. So if you’re organised you’ll have that 10% blue sky time which means you’ll have the chance to actually think. (P.S – being on social media doesn’t count as bored by the way).
Why do people need to start thinking about agility and speed? Give us a scenario! All reports are leading to consumers I.e. Humans having less and less time. This is means that to stand out you’ve got to do it quick! You know yourself how hard it is to stay on top of all the coms and the speed at which you need to ‘keep up’ in life. So remember that while you’re struggling to keep up, so are the people you want to work with / for. So be brief, courteous and to the point. Ask for what you actually want and have a point of view. Don’t waste time!
theright.fit | Funding, Personal Brand & Taryn Williams with Gen George
Top models in Australia talk reasons to LOVE modelling.
Self Expression, Storytelling, Adventure, Challenge, Creativity, Great Friends, Art – the reasons to love modelling are actually endless.
We asked this weeks’ TOP 3 theright.fit talent (who we believe are some of the top models in Australia) to share what they LOVE about their modelling careers and our industry.
Their responses are a great reminder of the rich and wonderful world that exists beyond the camera, and of all we can achieve in our careers.Read More
Snapchat + Fashion Industry: This Ghost is the Key to Advertising to Millennials
This study will cover the basics of Snapchat and how fashion retailers are utilising the platform to engage with their audience.
For people who aren’t in the fashion industry, it is very hard to get a glimpse of what happens behind the scenes at large fashion shows. However that experience is now accessible to millennials as seen with ASOS who received up to 20 million unique views worldwide during the London Fashion Week on the emerging social media platform — Snapchat.
The industry is all about engaging content, strong branding combined with a thorough understanding of the seasonal trends. That is why Snapchat is so effective to capture the ‘fast fashion’. With close to 150 million users sharing 115, 000 snaps per second, it adds a new element to social media — storytelling and transparency.
Instagram is beautiful pictures and Facebook is engagement, but Snapchat is depth. Its real, authentic content allows users to invest in what the company/brand represents.
The three main features that are being used to accelerate brand engagement — Chat, Geofilters and Stories.
- @teenvogue: Teen Vogue – Events, influencers and unboxing
- @thelazyceo: Showpo – Company culture and insight into dayinthelifeofaCEO
- @shopstyle: Shop Style – Use of Emoticodes, discount codes and product previews
- @asos: ASOS – Fashion show footage and tutorials @calvinklein – Calvin Klein – Asked fans to send snaps using their CK One fragrance and uploaded them to Story
- @alexanderwangny: Alexander Wang – Giveaways
Future of Snapchat:
Having surpassed Twitter in the number of monthly users, Instagram in the amount of time spent and reaching number one in the US App Store, Snapchat is going get very big within the next 6–12 months. The speed at which they are innovating and releasing updates is incredible. They are also exploring the ability to make in app purchases and looking into 3D projects and augmented reality.
Within the Australian landscape, it will probably take a bit longer than the US, so to businesses that can correctly execute the creative and strategy, there is a lot of opportunity.
Tom Terado writes about everything to do with Snapchat.
Check him out at theyellowghost.com.
Also available on Snapchat at tterado where he interviews entrepreneurs.
Advance your career + join our team of creatives: theright.fit
Candid Interview: Australian Born + LA Based Allex Phillips
From modelling to music clips and the best of recent Australian TV Drama, at 23 Alexandra Phillips is carving out quite a career for herself. We caught up with the now LA based Aussie rising star to see how she is embracing the US lifestyle, and how she setting Hollywood on fire with her talents.Read More