Tag: case studies

“I’m really happy with the outcome and am feeling really positive about the collection – it’s always a relief to see it all together!“

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Case Study Overview :

“To promote a natural brand so refreshingly unique, with a distinctive point of difference – lipstick made from food – you need to nail fresh, authentic and natural talent.”

As the warm weather typical of an Australian summer kicked in, so too did the popularity of the outdoor cinema experience. Watching a movie outdoors, from the comfort of hammock style chair during sunset = PERFECT. Ben and Jerry’s wanted to use influencer marketing to raise awareness about the Outdoor Cinema Experience. Ben and Jerry’s posted an ad on theright.fit platform looking for a heap of fun social media influencers to attend a few of these cinema events. As part of this influencer collaboration, not only did they get to watch a movie in luxury with super comfortable couches but were given:

It’s no secret that social media has blown up over the past few years and along with it, the age of the social media influencer. Essentially, using influencer marketing to collaborate with brands allows you to create a relationship with an influencer. The influencer will then in turn promote the product and create relationships for you with customers. There are so many benefits toinfluencer collaborations as it creates MAXIMUM brand awareness. Another HUGE benefit is the potential to engage new target audiences! We have the perfect example below of a Bras n Things collaboration with our very own influencers who all together reached over 1.3 MILLION people!

Influencer marketing is becoming an integral part of the marketing mix.

LG’s latest national campaign required diverse actors to recreate authentic, everyday moments in Australian households. The casting for LG’s campaign was sourced through theright.fit, which gave the production team the opportunity to connect with over 5,000 top tier talent with different looks, ethnicities, ages and skills.

Without having to go through an agency or middlemen, theright.fit saved the production team significant time.  As a result, they were able to complete the job on time and under budget.  

Rebel Muse, an Australian fashion destination, launched a competition on theright.fit to ‘Find the Face’ of Rebel Muse’s Winter Styling. The winner was a perfect fit as the Rebel Muse woman. Both parties were extremely happy with the final images and the talent shared them on her own social channels at no extra charge. This was a huge boost for the brand’s exposure. All talent for the shoot was booked through theright.fit.

Tuscan Tan, Australia’s premier spray tanning company, used theright.fit to book their 2016/2017 campaign. The campaign was cast, booked and shot within 5 days. It was a cost saving of over 75% for the brand.

The talent, female model Lauren Vickers, went on to become a brand ambassador and helped them to create compelling content on an ongoing basis. The campaign was extremely successful, increasing sales and brand awareness, as well as engagement across all social channels.

Hellofuture TV is a video centric company that works with brands and agencies to develop and produce outstanding and compelling content marketing.

Emily Bull, Executive Producer and strategist of Hellofuture TV called upon our services to help cast 9 video spots for Jacob’s Creek.