February 20, 2019

Demystifying Chinese Influencers

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Demystifying Chinese Influencers There is no doubt that Chinese consumers are some of the most connected and highest spending of consumers in the world. In less than a decade consumer spending has more than doubled and retail grew 8.6% in the last year, nearly double that of the US. For many international brands, gaining access …

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January 22, 2019

How to activate your Brand this Chinese New Year

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All around the world, people are preparing for Chinese New Year (or Spring Festival). The year of the Pig: a year of fortune and luck is fast approaching this February 5th. Together with the many Australians taking part in the Chinese New Year celebrations are record numbers of tourists from Singapore, Taiwan, China and Hong …

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