July 16, 2019

Leading female fashion brand contra collab to launch their new range

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Brief:   Kholo is a women’s clothing brand with luxury clothing and a couture style embellishment. Perfect for evening wear, cocktails and weddings. They were looking for female models/influencers sizes 6 to size 26 to showcase items from their new range. Their aim – create beautiful content, showcase the inclusivity and size range available, and generate …

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July 16, 2019

Koala Mattresses find micro influencers the easy way

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Brief:   Koala Mattress is Australia’s iconic sleepy marsupial and mattress. Not only do theright.fit provide models & actors for their cheeky print and billboard campaigns, and top tier influencers for paid engagements, but our micro influencers work with the brand in a contra capacity. For this campaign, Koala were looking for Australian influencers to post …

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July 10, 2019

How Twisted Frozen Yoghurt launched their new probiotic offering using contra gifting

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Brief:   When launching a new product in a crowded market like icecream & sorbets, getting product in customers hands to fall in love with it is so important for a brand. But gone are the days of sampling in supermarket, you can now do this in the virtual world, by giving your product to relevant …

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July 10, 2019

Vegan and cruelty free makeup? Yes please!

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Brief:   Hanami is an Australian made cosmetics brand that’s proudly certified vegan and cruelty free. They were looking for female influencers age 25-35 with minimum 10k followers to generate content to share on their socials, such as styled shots of hands wearing Hanami polish, holding an object  shots or selfies holding/applying their product, flat lays of …

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July 10, 2019

Sydney restaurant builds hype & UCG with influencer gifting

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Brief:   The Smoking Panda, a CBD bar & restaurant was looking to drive traffic into their venue in Sydney and get some great user generated content from influencers. They posted an offer in our contra directory, offering influencers with over 10k followers to come and dine in exchange of an Instagram post tagging @thesmokingpanda The …

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December 14, 2018

Still Doing Contra and Expecting Cut-Through?

Influencers who are really engaged with your brand are true brand advocates – they will tell their friends about your product over dinner party conversations, they’ll reply to messages online when people ask what products they use.   Contra gifting has risen along with influencers and, while it may sound appealing for a lot of …

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