July 9, 2019

Engagement Rates: What it is and why does it matter?

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If you’ve ever engaged or thought about engaging in digital marketing then the words “Engagement Rates” would have popped up at some stage. But what exactly do we mean by Engagement Rate (ER)? Glad you asked! ER is a vital social media metric enabling brands and agencies to measure the effectiveness of influencer actions and better …

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June 29, 2018

Understanding the Instagram Algorithm to Get More Reach

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If you’re a social marketer, the word “algorithm” might make you a bit jumpy.

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July 14, 2016

Why Snapchat Matters to the Agency Business

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As a platform valued at $16 billion and with 150 million users sharing 115, 000 snaps per second, Snapchat can no longer be taken lightly. At the moment, it is still considered as the teenager’s ‘sexting’ application but that generalisation is no longer relevant.

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