Insights are the key to understanding the fit, power, authenticity and credibility of influencers Partnering with influencers can be a powerful way to broaden awareness, connect with new and current audiences, build credibility and, the ultimate goal, encourage actions that help you reach your objectives. While some people still question the effectiveness of influencer partnerships, …Read More
Engagement Rates: What it is and why does it matter?
If you’ve ever engaged or thought about engaging in digital marketing then the words “Engagement Rates” would have popped up at some stage. But what exactly do we mean by Engagement Rate (ER)? Glad you asked! ER is a vital social media metric enabling brands and agencies to measure the effectiveness of influencer actions and better …Read More
How You Can Measure and Improve Influencer Marketing ROI
You’ve seen them. You’ve heard them. You’ve watched them in action. Appearing on a screen nearest to you, social media influencers (or influencers for short) may push the latest hair dye, promote a new set of wheels, or introduce a ‘revolutionary’ exercise regime. From Instagrammers to YouTubers, bloggers to podcasters, influencers are more than just …Read More